Results 61 to 70 of about 10,252 (165)

Consumer Sentiment and Hotel Aspect Preferences Across Trip Modes and Purposes

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Travelers’ perceptions of hotels and their aspects have been the focus of much research and are often studied by analyzing consumers’ online reviews. Yet, little attention has been given to the effect of the trip mode, i.e., whether the person travels ...
Osnat Mokryn
doaj   +1 more source

Analysis of Factors Affecting Users Intention to Book Hotels through  Online Applications

open access: yesSketsa Bisnis
Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry ...
Lady Lady   +2 more
doaj   +1 more source

The Negative Aspects of Digital Transformation Adoption in the Hotel Industry: A Comprehensive Narrative Review of Literature

open access: yesInternational Journal of Applied Research in Business and Management
Digital transformation (DT) in the hotel industry is a major focus for re-searchers because of its impact on business operation and customer experience. Most studies have looked at the advantages and applica-tions of digitalization.
Ziphozakhe Theophilus Shasha   +1 more
doaj   +1 more source

Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
As a result of globalization and other factors, periodic shocks to economic activity have become more frequent in recent years. How these periods of economic uncertainty affect different business sectors and industries has become an important emerging ...
Jong Min Kim   +2 more
doaj   +1 more source

Role of Brand Image and Price Importance as Moderator on Online Customer Review and Hotel Booking Intention

open access: yesBinus Business Review
The increasing ease of Internet access has led to the widespread use of Online Travel Agents (OTAs), especially in the tourism industry. OTAs simplify hotel booking and increase consumer interest.
Rania Salsabila   +2 more
doaj   +1 more source

Profiling in Online Hotel Reviews to Overcome Fake Reviews

open access: yesInternational Journal of Management Studies, 2018
Ketan Tongare, Sanjay Bhāle
openaire   +1 more source

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