Results 81 to 90 of about 10,013,041 (262)

Extreme Weather Events and Consumer Food Responses

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates consumer food responses to Hurricanes Helene and Milton, which affected a swath of the Southeastern U.S. in 2024. Using representative consumer survey data from six affected states, we analyze 10 distinct food responses classified into ex ante and ex post responses, and examine their associations with food insufficiency
Ahmad Zia Wahdat, Joseph Balagtas
wiley   +1 more source

Marketing Pr [PDF]

open access: yes, 2011
Arsip Kuliah Online 2011 Konsep Marketing digabung dengan konsep PR sehingga melahirkan konsep baru yang disebut Marketing ...
Kuliah Online, Arsip
core  

Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing?

open access: yes, 2022
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio   +2 more
core  

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci   +4 more
wiley   +1 more source

Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva   +2 more
wiley   +1 more source

Chinese Trade Competition and Rural Mexican Migration

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT China's accession to the World Trade Organization in 2001 reshaped global trade, reducing U.S. demand for Mexican manufactured goods and weakening Mexico's manufacturing employment. This study estimates how this trade‐induced decline affected migration and employment decisions among rural Mexicans.
Zachariah Rutledge, Joaquin Mayorga
wiley   +1 more source

Online-Marketing-Controlling

open access: yes, 2017
Vor dem Hintergrund der zentralen Bedeutung von Online-Marketing-Maßnahmen vor allem im Kontext der Kommunikationspolitik und den hieraus resultierenden steigenden Investitionen werden in dem vorliegenden Beitrag verschiedene Online-Marketing-Controlling-
Dieter K. Tscheulin   +5 more
core   +1 more source

Tata Nano: Case of Repositioning

open access: yesVikalpa, 2021
Chandan Parsad   +2 more
doaj   +1 more source

Online Marketing Issues of Real Estate Companies: A Case of Latvia

open access: yesBaltic Journal of Real Estate Economics and Construction Management, 2015
Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social ...
Dumpe Maira
doaj   +1 more source

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