Results 101 to 110 of about 10,013,041 (262)

Classification of basic forms and types of marketing on-line communications [PDF]

open access: yesMarketing i Menedžment Innovacij, 2016
The aim of the research. The aim of the research is to analyze objects of the marketing Internet environment, systematize and classify elements of the communication process. Research results.
Yu.M. Melnik   +3 more
doaj  

Assessing Photovoltaic Recycling Capacities and Policy Gaps in the European Union

open access: yesAdvanced Energy and Sustainability Research, EarlyView.
This study maps photovoltaic recycling capacity in the EU and key global regions, highlighting gaps between growing waste volumes and available infrastructure. It combines survey insights and policy analysis to identify recycling bottlenecks and offers recommendations to boost circularity in the solar sector.
Nieves Espinosa   +3 more
wiley   +1 more source

Salutogenic Marketing: The Online Marketing of Private Medical Scanning Services

open access: yes
This study focuses on the online marketing activity of private medical scanning services in the UK. We build a dataset of 10 scanning services identified by the hashtag #healthscan and apply content analysis.
Waite, Kathryn; id_orcid   +1 more
core   +2 more sources

Analyzing the influence of direct marketing strategies on consumer purchasing decisions

open access: yesHeritage and Sustainable Development
The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan.
Eid K. Alotaibi   +3 more
doaj   +1 more source

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

Tools of online Marketing

open access: yes, 2017
Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools.
Rahman, M. F., Hossain, M. S.
core   +1 more source

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study. [PDF]

open access: yesJMIR Public Health Surveill, 2021
Martino F   +9 more
europepmc   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

When is social marketing not social marketing?

open access: yes, 2011
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard   +3 more
core   +1 more source

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