Results 121 to 130 of about 10,013,041 (262)
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
Agribusiness, EarlyView.ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
Journal of Marketing Research Volume LI Number 5 October 2014
, 2015 1. Driving online and offline sales: the cross-channel effects of traditional, online display, and paid search advertising. 2. Social network, personalized advertising, and privacy control. 3. Multiple reference points in sequential hedonic evaluation:
American Marketing Association
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AthenaThis study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions.
F Fitria +4 more
doaj +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
From the Land of Kansas : for immediate release, 1993-1995.
, 1993 An incomplete collection of press releases issued by the Kansas State Board of Agriculture, Marketing Division, 1993-1995.; April 1995 release issued by Kansas Department of Agriculture, Marketing Division.Celebrate the fall harvest of Kansas fruits and ...
Kansas. State Board of Agriculture. Marketing Division.
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Ola Acquired TaxiForSure: Post-takeover Dilemma
Vikalpa, 2020 T. Sai Vijay +2 more
doaj +1 more source
The Devil is in the Detail: Challenging the UK Department of Health's 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children. [PDF]
Int J Environ Res Public Health, 2020 Tatlow-Golden M, Parker D.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
From e-reading to e-learning : a pedagogical framework for online learning
, 2009 E-learning is regarded as highly suited for higher education and there has been a rapid development of online marketing courses to meet demand. Critics suggest many online courses rely on narrative text with little opportunity for teacher and peer ...
Lee, Geoffrey (R10973)
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Online learning as information delivery: Digital myopia [PDF]
, 2004 In business and commerce, the concept of marketing myopia has been a useful tool to predict, analyze and explain the rise and fall of businesses. In this paper, we question whether the concept can also be used to predict the ultimate downfall of online ...
Oliver, R. +6 more
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