Results 161 to 170 of about 65,541 (264)
How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory. [PDF]
Bui CT, Ngo TTA, Chau HKL, Tran NPN.
europepmc +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Exploring consumers' perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence. [PDF]
Pšurný M, Mokrý S, Stavkova J.
europepmc +1 more source
Extreme Weather Events and Consumer Food Responses
ABSTRACT This study investigates consumer food responses to Hurricanes Helene and Milton, which affected a swath of the Southeastern U.S. in 2024. Using representative consumer survey data from six affected states, we analyze 10 distinct food responses classified into ex ante and ex post responses, and examine their associations with food insufficiency
Ahmad Zia Wahdat, Joseph Balagtas
wiley +1 more source
The physical environment matters: room effects on online purchase decisions. [PDF]
Eklund A +3 more
europepmc +1 more source
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. [PDF]
Ngo TTA, Bui CT, Chau HKL, Tran NPN.
europepmc +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Food Tastes in the United States: Convergence or Divergence?
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source

