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Online servicescapes, trust, and purchase intentions
Journal of Services Marketing, 2010PurposeThe purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e‐servicescape that presents online physical environments as comprising three dimensions. It aims to develop and extend existing research into physical service environments through proposing, operationalizing, and testing a model of online ...
Harris, Lloyd C, Goode, Mark
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Influence of Brand Core Value on Online Purchase Intention
The 2021 12th International Conference on E-business, Management and Economics, 2021An effective brand strategy can provide customers with the value they need and enhance their online purchase intentions. This correlational online survey research is the first to explore the relationship between brand core value and online purchase intention.
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The Mediating Role of Virtual Experience in Online Purchase Intentions
Information Resources Management Journal, 2010Research and practice underscore the importance of online (web-based) virtual reality applications that mimic product interactions in the physical world and its consequence of end-user decision making. This study examines a model that traces how certain characteristics of online virtual reality applications increase virtual experience, subsequently ...
Y. Ken Wang, Pratim Datta 0001
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Influences of Online Negative Word of Mouth on Purchase Intention
International Journal of E-Adoption, 2019This study presents two experiments that examine the influence of electronic negative word of mouth (e-NWOM). Experiment 1 investigated perceived credibility based on 2 (product awareness: high / low) × 2 (strength of WOM: high / low) × 2 (product type: search good / experience good).
Yi-Fen Chen +2 more
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Young People's Purchase Intentions in Online Flea Market
Proceedings of the 5th Multidisciplinary International Social Networks Conference, 2018With increasing penetration of smartphone usage, many people enjoy online purchasing with their smartphones. Lately, many young people have been purchasing goods in the online flea market through smartphones and the market has been growing. Despite the online flea market developing rapidly, the critical factors that influence consumers' purchase ...
Takashi Okamoto +2 more
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2023
Abstract: Social networking became very essential part of our day-to-day life, especially during covid-19 pandemic it was on peak. Social media advertising and social networking sites are providing information, reviews and feedbacks of branded products.
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Abstract: Social networking became very essential part of our day-to-day life, especially during covid-19 pandemic it was on peak. Social media advertising and social networking sites are providing information, reviews and feedbacks of branded products.
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The Application of Machine Learning in Online Purchasing Intention Prediction
2021 6th International Conference on Big Data and Computing, 2021With the rapid development of computer technology and e-commerce, the consumption concept of consumers has undergone great changes. Online shopping has gained increasing popularity. For online shopping platforms like Amazon, a reliable analysis system of online purchasing behaviors enables them to have a better understanding of consumer psychology, and
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Online purchase intention of Green products
AIP Conference Proceedings, 2023Damar A. Irawan +3 more
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Online stickiness: its antecedents and effect on purchasing intention
Behaviour & Information Technology, 2007Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is
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Predicting the Intention of Online Shoppers’ Purchasing
2022 5th International Conference on Advanced Electronic Materials, Computers and Software Engineering (AEMCSE), 2022Guankai Sang, Siyuan Wu
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