Results 11 to 20 of about 12,318 (262)
Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Irène Gil-Saura
exaly +5 more sources
Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory [PDF]
HeliyonThis research explored Thai consumers' online purchase intention for plant-based foods (PBFs), investigating factors shaping this intention and the impact of self-efficacy.
Teerapong Teangsompong +1 more
doaj +2 more sources
Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory [PDF]
Frontiers in Psychology, 2020 The application of game elements of gamification in online shopping is attracting interest from researchers and practitioners. However, it remains unclear how gamification affects and improves consumer purchase intention on online shopping platforms ...
Yan Xu +3 more
doaj +2 more sources
Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management [PDF]
International Journal of Data and Network Science, 2022 In the digitalization era, e-commerce plays a crucial role in the economy, followed by the internet and smartphone technology. Also, it has a positive effect on humankind.
Mukhlis Yunus +2 more
doaj +1 more source
Online Customer Reviews and Purchase Intention: The Moderating Role of Brand Image [PDF]
المجلة العلمية للاقتصاد والتجارة, 2022 Communication through word of mouth has been recognized to have a significant influence on consumer behavior and purchase intention. Due to the rapid growth of internet usage, a non-personal but global form of communication known as online word of mouth ...
سحر احمد نجاتي +1 more
doaj +1 more source
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS.
Syaiful Arifin, Sela Setyorini
doaj +1 more source
Factors Influencing Online Purchase Intention in Qatar
International Journal of E-Business Research, 2021 This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as
Lubna Alkailani, Emad Ahmed Abu-Shanab
openaire +3 more sources
Market Forces, 2022 Technology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM
Shaista Kamal Khan, Anum Ali, Asad Ali
doaj +1 more source
Determinants of Purchase Intention in Online Travel Agent [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This research aims at ascertaining the impact of E-WOM, and perceived usefulness toward purchase intention through online trust. The research was conducted on OTA users (Agoda, and Traveloka).
Wira Diyah Ayu Kurniati +2 more
doaj +1 more source
Frontiers in Psychology, 2021 Despite the fact that companies increasingly value online star endorsements as Internet celebrity economy booms, scientific knowledge on the effect of online star endorsements on consumers’ purchase intention is limited. Based on the theories of self and
Pengfei Shi +6 more
doaj +1 more source