Analysis of Influencing Factors of Consumers’ Online Purchase Intention of Fresh Agricultural Products Based on Online Review [PDF]
E3S Web of Conferences, 2023 Fresh agricultural products e-commerce has become an important way of agricultural products consumption, but China’s fresh agricultural products e-commerce is still in its infancy.
Zuo Renshu, Gou Qingxin
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The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan [PDF]
International Journal of Data and Network SciencePreviously, studies reported inconclusive findings while analyzing the influence of factors affecting online purchase intention. Also, most studies were conducted in the context of developed countries, limiting us to a specific context.
Muath Ayman Tarawneh +2 more
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Intention to buy, interactive marketing, and online purchase decisions
Jurnal Ekonomi dan Bisnis, 2020 The digital era changes marketing activities and consumer behavior, particularly by changing conventional transactions into digitalized ones through online marketplaces.
Yusepaldo Pasharibu +2 more
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Journal of Advanced Transportation, 2022 Online car-hailing services have become an integral part of people’s daily travel in China. Considering that young people are the major consumer group in car purchases, it is worth investigating how the experience of online car-hailing services affects ...
Yihui Huang +3 more
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Evaluating the Impact of Community Experience on Purchase Intention in Online Knowledge Community
Frontiers in Psychology, 2022 Community experience has an important influence on the brand building of an online knowledge community. By enhancing the community experience of members, it can promote the building of an online knowledge community and increase users' purchase intention.
Hong Zhao, Qiaohong Shi
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Factors influencing online purchase intention of millennials and gen z consumers [PDF]
Journal of Applied Structural Equation Modeling, 2020 This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online ...
Nasrul Fadhrullah Isa +3 more
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The effect of sustainability on customers’ intention to buy from an online group-buying website [PDF]
International Journal of Industrial Engineering and Production Research, 2023 Online group buying emerged as one of the most successful online business models. Online group buying refers to the online buying community's purchase of products and services significantly reduced from the regular retail price.
Samira Baratian +2 more
doaj
Influence of online sensory branding experiences on brand loyalty in South Africa [PDF]
The Retail and Marketing Review, 2023 The purpose of this study is to investigate the factors that influence online purchase intention in the context of Bangladesh, specifically focusing on the relationship between eWOM, Website Quality, Promotional Activities, Trust, Security, and online ...
Md. Hafez +4 more
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Intention to Purchase Travel Online: A SEM Analysis
EUROPEAN RESEARCH STUDIES JOURNAL, 2019 Purpose: The study is concerned with the examination and analysis of the factors that affect an international traveler’s intention to purchase travel services online before visiting Thailand. Presently, the Kingdom is the 10th most visited country in the world.
Kornpitack, Parlakorn, Sornsaruht, Puris
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Antecedents of online purchase intention and behaviour: uncovering unobserved heterogeneity
Journal of Business Economics and Management, 2019 The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and
Joaquim Silva +3 more
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