Results 21 to 30 of about 12,318 (262)
Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
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TheModel of theInfluential factors on the Intention of Women toPurchaseClothing from Online Stores [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2020 With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field.
Ghasem Bakhshandeh, Samira Ghashghayi
doaj +1 more source
Social Cues and the Online Purchase Intentions of Organic Wine [PDF]
Foods, 2020 This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’ online platform positively affects the intention to ...
Stefanie Sohn +3 more
openaire +6 more sources
Jurnal Manajemen, 2023 The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there is ...
Harimurti Wulandjani +3 more
doaj +1 more source
The impact of social commerce on online purchase intention: The mediation role of trust in social network sites [PDF]
International Journal of Data and Network Science, 2022 This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored.
Abdalrazzaq Aloqool +1 more
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Determinants of Online Trust and Their Impact on Online Purchase Intention in Yogyakarta
International Journal of Industrial Engineering and Production Research, 2022 Technological developments are very rapidly making changes in consumer behaviour where there is a transition from offline transactions to online in Yogyakarta. The purpose of this study is to evaluate and validate the influence of online trust and the factors that influence it is e-commerce knowledge, perceived reputation, perceived risk, perceived ...
Suprapto, Budi +2 more
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How Social Ties Influence Customers’ Involvement and Online Purchase Intentions
Journal of Theoretical and Applied Electronic Commerce Research, 2020 A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the ...
Liang Ma +3 more
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FACTORS AFFECTING ONLINE PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC VEGETABLES: A CASE STUDY OF AGRIOO SEMARANG PLATFORM [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 Organic vegetables are commonly found in shopping centers and supermarkets but are difficult to find in traditional markets, so it is difficult for people to reach them.
Fajri F.N., Ekowati T., Setiadi A.
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Asia Proceedings of Social Sciences, 2020 This study examines the factors influencing customers' online purchasing intentions. A questionnaire was administered to a group of 584 respondents through the purposive sampling method. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses.
Nasrul Fadhrullah Isa +3 more
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FACTORS AFFECTING ONLINE PURCHASE INTENTION
Jurnal MEBIS (Manajemen dan Bisnis), 2021 Pemasaran merupakan kegiatan yang harus dilakukan oleh perusahaan dalam mempertahankan keberlangsungan bisnisnya. Banyak strategi yang dapat dilakukan oleh perusahaan dalam memasarkan produknya agar dapat dikenali dan diyakini dapat memenuhi kebutuhan konsumennya.
Taufan Irvansyah +4 more
openaire +1 more source