Results 181 to 190 of about 25,497 (229)

Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

open access: yesBehav Sci (Basel)
Vardikou C   +3 more
europepmc   +1 more source

Factors affecting online repurchase intention

Industrial Management & Data Systems, 2014
Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS ...
Chinho Lin, Watcharee Lekhawipat
openaire   +3 more sources

Generation Y consumer online repurchase intention in Bangkok

International Journal of Retail & Distribution Management, 2019
Purpose The rapid growth of e-commerce has encouraged online retailers to adapt to the purchase behaviour of Generation Y consumers. For this purchase, the purpose of this paper is to investigate Generation Y online consumer repurchase intention in Thai context based on Stimuli-Organism-Response (SOR) model.
Bing Zhu   +2 more
openaire   +3 more sources

Home - About - Disclaimer - Privacy