How Does Perceived Value Influence Functional Snack Consumption Intention? An Empirical Analysis Based on Generational Differences. [PDF]
Chen X, Zhang XE, Yin J, Chen J, Lin H.
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Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]
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Evaluating the psychological mechanisms underlying new Olympic sports consumption: the expectation disconfirmation theory framework applied to Millennials' and Generation Z's experiences. [PDF]
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Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework. [PDF]
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Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value. [PDF]
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Controlling shareholders' share pledge and share repurchase notices of listed companies. [PDF]
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Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]
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Factors affecting online repurchase intention
Industrial Management & Data Systems, 2014Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS ...
Chinho Lin, Watcharee Lekhawipat
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Generation Y consumer online repurchase intention in Bangkok
International Journal of Retail & Distribution Management, 2019Purpose The rapid growth of e-commerce has encouraged online retailers to adapt to the purchase behaviour of Generation Y consumers. For this purchase, the purpose of this paper is to investigate Generation Y online consumer repurchase intention in Thai context based on Stimuli-Organism-Response (SOR) model.
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