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The Effect of Technology Acceptance on Online Customers’ Repurchase Intention
Asian Journal of Management, 2020Repurchase intention is an intention to continue using an online platform for making purchases in the near future. Fierce competition, low switching cost and lack of personal selling increase the importance of repurchase intention in online retailing. Taking into consideration that online shopping revolves around information technology, this study aims
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The Effect of Service Recovery on Repurchase Intention in Online Context
Proceedings of the International Conference on Business and Information Management, 2017With the rapid development of e-commerce, online shopping is more and more popular, and service failure phenomenon of online shopping has also gradually increased. It is urgent for online shopper to eliminate the impact of service failure through service recovery, to improve customer satisfaction, and to increase the number of consumer repurchase ...
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Effects of personality on satisfaction and repurchase intention of online games
2012 IEEE International Conference on Management of Innovation & Technology (ICMIT), 2012Interaction on the Internet is primarily based on multi-media, computer-mediated activities. Online games possess the following properties: multimedia, anonymity, interaction, timeliness and lack of boundaries. Such games are also popular, entertaining, and highly interactive.
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Factors influencing customers' Online Repurchasing Intentions in India
2019{"references": ["Bailey, J. E. and S.W. Pearson, \"Development of a Tool for Measuring and Analyzing Computer User Satisfaction,\" Management Science, Vol.29, No.5:30-545, 1983.", "Crosby, L.A. and J.R. Taylor, \"Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters,\" Journal of Consumer Research ...
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Online customer experience, satisfaction and repurchase intention for online clothing retailing
2017Purpose – The purpose of this study is to describe and analyze the factors of online customer experience and test their effect on satisfaction in an online clothing retailing context. Additionally, the purpose is test the relationship between satisfaction and repurchase intention within this context.
Nilsson, Johanna, Wall, Olle
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