Exploring the Antecedents and Consequences of Perceived Fairness in Beef Pricing: The Moderating Role of Freshness Under Conditions of Information Overload. [PDF]
Sun KA, Moon J.
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Enhancing fitness and health outcomes through augmented reality exercise apps: The role of technology affordances and user engagement. [PDF]
Chen Y, Chen Y, Yang Y.
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The Impact of Website Effectiveness towards Online Repurchase Intention
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Drivers and Obstacles of Consumers' Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective. [PDF]
Wang Y, Qiu X, Yin J, Wang L, Cong R.
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The impact of differential pricing subject on consumer behavior. [PDF]
Chen J, Zhang Y, Wu Y.
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Research on influencer marketing strategies based on double-layer network game theory. [PDF]
Qiu Z, Han H, Chen Y, Wang T.
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Generative artificial intelligence heuristic cues, trust and continuous intention of CBeC platform and the moderating role of information overload. [PDF]
Li X, Liu H, Zhou T, Hu C, Ramayah T.
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A study on corporate social responsibility of professional football clubs on fans' consumption intentions in China. [PDF]
Zhang C, Song K, Chen L.
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Show Me Competence or Make Me Feel Warm: The Impact of Green Brand Anthropomorphism on Consumers' Purchasing Intentions. [PDF]
Li S, Chang H, Ma J, Chen K.
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Explaining organic food continuance intention: evidence of sustainable consumption in Bangladesh. [PDF]
Kabir MR, Sohel MS, Sifullah MK.
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