Results 11 to 20 of about 940 (192)
THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING
International Journal of Management Economics and Business, 2023 When the relevant literature is reviewed, it will be seen that there is a research gap regarding the effect of happiness on consumer behavior before shopping. This study was conducted to fill this research gap. The aim of this study is to explore how happiness affects customers’ repurchase intentions when they shop online.
Zübeyir ÇELİK, Bulut DÜLEK
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Journal of Management Small and Medium Enterprises (SME's), 2023 This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at ...
Farisa Novita Puri, Fransisca Mulyono
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Individualist and collectivist factors affecting online repurchase intentions [PDF]
Internet Research, 2010 PurposeThis study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions.Design/methodology/approachThe paper operationalises Triandis' individuality and collectivism typology. Empirical data were gathered using face‐to‐face questionnaire instruments with 140 respondents, comprising
Dayne Frost, Sigi Goode, Dennis Hart
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Jurnal Performa, 2023 This research is motivated by changes in consumer behavior in terms of shopping for food and beverage products online delivery orders. ShopeeFood is an innovation expansion of Shopee which is an online food and beverage ordering service platform.
Stevi Cris Angeline +1 more
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Celebrity endorsement in social media contexts: understanding the role of advertising credibility, brand credibility, and brand satisfaction [PDF]
International Journal of Data and Network Science, 2023 Online tutoring is a new phenomenon in Indonesia that is quite popular at the moment, especially after the pandemic. The emergence of online tutoring for schoolchildren provides families with an alternative option for educating their children ...
Sabar Sutia +4 more
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Jurnal Manajemen & Agribisnis, 2019 As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention.
Amir Fikri +3 more
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The relationship between trends in technology use and repurchase intention [PDF]
International Journal of Data and Network Science, 2023 Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer’s behavior in marketing and important to understand.
Sylvia Samuel, Tiurida Lily Anita
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A MULTIGROUP ANALYSIS OF ONLINE CUSTOMERS’ REPURCHASE INTENTION
Journal of Southwest Jiaotong University, 2021 This paper develops a model of online customers' repurchase intention using data from customers who have purchased search or experienced goods online. This study investigates the effect of the diagnosticity of product descriptions on repurchase intention via product uncertainty and retailer visibility.
Nitaya Wongpinunwatana +1 more
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Organizations and Markets in Emerging Economies, 2019 The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas +2 more
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Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy
Lecturas de Economía, 2021 COVID-19 has led to social isolation and a subsequent increase in online shopping has been observed. The present study is based on theory of reasoned action and focused on 371 Peruvian consumers, it seeks to evaluate the current effect of the website ...
Aldo Alvarez-Risco +2 more
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