Results 11 to 20 of about 25,497 (229)

Memprediksi Repurchase Intention pada Aplikasi Bimbingan Belajar Online

Jurnal Bisnis, Manajemen, dan Keuangan, 2023
Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung brand ambassador, service quality, dan brand image terhadap repurchase intention. Metode yang digunakan pada penelitian ini menggunakan metode kuantitatif. Metode pengumpulan data pada penelitian ini menggunakan metode survey dengan menyebarkan kuesioner.
Maharani Putri, Suhud, Usep, Dewi Agustin Pratama Sari   +2 more
openaire   +2 more sources

PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH ONLINE TRUST TERHADAP REPURCHASE INTENTION (Studi pada Konsumen Florist Online di Kota Denpasar)

E-Jurnal Manajemen, 2018
Penelitian ini bertujuan untuk menjelaskan peran customer satisfaction dalam memediasi pengaruh online trust terhadap repurchase intention pada konsumen florist online.
Putu Sonia Chandra Devi, Eka Sulistyawati   +1 more
doaj   +1 more source

The Effect of Reputation on Online Repurchase Intention of Fruits/Vegetables in Indonesia With Emotional and Perceived Risk as Antecedent: Based on The Stimulus-Organism-Response Model

Jurnal Manajemen & Agribisnis, 2019
As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention.
Amir Fikri, Rita Nurmalina, Mukhamad Najib, Megawati Simanjuntak   +3 more
doaj   +1 more source

PENGARUH SALES PROMOTION, SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAYANAN SHOPEEFOOD DI KOTA SURABAYA

Jurnal Performa, 2023
This research is motivated by changes in consumer behavior in terms of shopping for food and beverage products online delivery orders. ShopeeFood is an innovation expansion of Shopee which is an online food and beverage ordering service platform.
Stevi Cris Angeline, Christina Whidya Utami   +1 more
doaj   +1 more source

Celebrity endorsement in social media contexts: understanding the role of advertising credibility, brand credibility, and brand satisfaction [PDF]

International Journal of Data and Network Science, 2023
Online tutoring is a new phenomenon in Indonesia that is quite popular at the moment, especially after the pandemic. The emergence of online tutoring for schoolchildren provides families with an alternative option for educating their children ...
Sabar Sutia, Refren Riadi, Tukirin Tukirin, Indry Aristianto Pradipta, Mochammad Fahlevi   +4 more
doaj   +1 more source

The relationship between trends in technology use and repurchase intention [PDF]

International Journal of Data and Network Science, 2023
Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer’s behavior in marketing and important to understand.
Sylvia Samuel, Tiurida Lily Anita
doaj   +1 more source

Perceived Value dan Repurchase Intention pada Online Marketplace

Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking), 2023
E-commerce sejauh ini merupakan salah satu industri digital yang terus berkembang. Dari tahun 2019, pasar online e-commerce Indonesia dimana peneliti ingin mengetahui seberapa besar pengaruh pasar online terhadap keinginan masyarakat Indonesia untuk melakukan pembelian kembali, penelitian ini menggunakan metode penelitian kuantitatif untuk mensurvei ...
Lorenzo Pramudya Effendi, Meta Andriani
openaire   +1 more source

Predicting Consumer Repurchase Intentions to Shop Online

Journal of Computers, 2010
The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy.
Chwen-Yea Lin, Kwoting Fang, Chien-Chung Tu   +2 more
openaire   +1 more source

A MULTIGROUP ANALYSIS OF ONLINE CUSTOMERS’ REPURCHASE INTENTION

Journal of Southwest Jiaotong University, 2021
This paper develops a model of online customers' repurchase intention using data from customers who have purchased search or experienced goods online. This study investigates the effect of the diagnosticity of product descriptions on repurchase intention via product uncertainty and retailer visibility.
Nitaya Wongpinunwatana, Wanwarong Kongpolprom   +1 more
openaire   +2 more sources

Drivers of the online repurchase intention: a literature review [PDF]

PAAKAT: Revista de Tecnología y Sociedad, 2022
Las compras en línea se han convertido en parte de la vida cotidiana. A pesar de que estas van en aumento, los estudios que analizan el tema de la recompra por internet son escasos. Este trabajo de investigación tiene el propósito de profundizar en los principales impulsores de la intención de recompra en línea.
Mónica Vicenta Guevara Rodríguez, Karla Paola Jiménez Almaguer   +1 more
openaire   +1 more source