Results 221 to 230 of about 81,201 (308)

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen, Ruth Mugge, Jan P. L. Schoormans   +2 more
wiley   +1 more source

Over-the-counter sales of high-priority antibiotics are common: results of a global survey. [PDF]

JAC Antimicrob Resist
M'ikanatha NM, Yin X, Iskander K, Magambo J, Moore CE, van Dongen M, Hackman N.   +6 more
europepmc   +1 more source

Invisible Kitchens, Visible Values: Understanding Consumer Trust and Boundary Formation in Digital Food Experiences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research investigates how consumers establish trust in ghost kitchens, a rapidly growing digital service format that eliminates physical interaction and redefines the boundaries of food consumption. Despite their growing popularity, ghost kitchens present a paradox of trust, as the absence of physical premises and direct interaction ...
Trang Huong Pham, Adriel K. S. Sim, Chuyen Nguyen, Julien Psomas, Hoang Ngoc Hien   +4 more
wiley   +1 more source

Minimum Legal Sales Age for e-Cigarettes: a Qualitative Study on the Implementation of Model Policy Components. [PDF]

Nicotine Tob Res
Chadwick G, Kruse GR, Stover M, Reitan CA, Mendez VL, Kahl HM, Levy DE.   +6 more
europepmc   +1 more source

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection. [PDF]

Front Digit Health
Oo MZ, Tint SS, An KS, Tun A, Thaikla K.
europepmc   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Will there be new trends in the public's attention to express services in the post-COVID-19 era? [PDF]

PLoS One
Chen X, Gao J, Qin Q, Wang C.
europepmc   +1 more source

Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow, Nina Gospodinova, Sven Heidenreich, Benedikt Schnellbächer   +3 more
wiley   +1 more source