Measuring the Effectiveness of Online Sales by Conducting A/B Testing
Purpose – The aim of this paper is to demonstrate the application of A/B testing for measuring the effectiveness of online sales in order to determine which changes to a website’s user interface have the greatest effect on the improvement of key ...
Miroslav Mandić +2 more
doaj +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Snacks Online Sales System [PDF]
With the rise of e-commerce, online stores are increasingly attracting people's attention, and more and more people choose online store to purchase their needed goods. The system consists of client interface for self-service purchasing and backend interface with administrator management function.
openaire +1 more source
U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo +3 more
wiley +1 more source
The Kansas retail sales tax fund : collection experience under the sales, compensating and beer taxes, estimated receipts to retail sales tax fund through May 2, 1938, and distribution of residue to the counties [PDF]
February, 1938. This is the second report in a series being prepared for submission to the special session of the legislature. The first, recently issued, gave a financial statement of Kansas social welfare activities from April 28th to December 31, 1937.
Kansas. Legislature. Legislative Council. Research Department.
core
Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon +3 more
doaj +1 more source
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
How online review richness impacts sales: an attribute substitution perspective [PDF]
How online review richness impacts sales: an attribute substitution ...
Hang Yin (119831) +3 more
core
Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context. [PDF]
Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types.
Campo, Katia, Breugelmans, Els
core +3 more sources
Legal Aspects of Joint Account Contracts from a Civil Law Perspective
This study aims to analyze the legal validity of agreements and the liability of rekber service providers to their consumers. The research method used is normative juridical with a descriptive analytical approach to the applicable legal regulations ...
Syafira Nurrin Qolbisyah +1 more
doaj +1 more source

