Results 61 to 70 of about 9,147,162 (302)

Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics

Asia Marketing Journal, 2019
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Junhee Seok   +3 more
doaj   +1 more source

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

Agribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever, Marius Michels, Oliver Musshoff   +2 more
wiley   +1 more source

Blockchain‐Based Smart Contracts in US Specialty Crop Marketing: Grower Preferences and Adoption Potential

Agribusiness, EarlyView.
ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales, Alba J. Collart, Matthew G. Interis, Esther Mmenaa Agyemang‐Duah   +3 more
wiley   +1 more source

How Instructor Enthusiasm Influences the Effectiveness of Asynchronous Internet-Based Sales Training

Journal for Advancement of Marketing Education, 2014
## Purpose of the Study: A growing number of firms are using asynchronous online classes to disseminate information to sales employees. While instructor enthusiasm has been shown to improve student learning and motivation in traditional classrooms ...
Aaron D. Arndt, Ze Wang
doaj   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level

Tourism & Management Studies, 2015
The aim of the present research is to assess which type of online promotional incentive (monetary or non-monetary) is the most effective at achieving purchase intention for airline tickets, depending on the user’s level of Internet experience ...
Esmeralda Crespo-Almendros, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar   +2 more
doaj  

Farmers markets’ transition to online sales during the COVID-19 pandemic

Journal of Agriculture, Food Systems, and Community Development
In 2020, food supply chains faced unprecedented challenges due to the COVID-19 pandemic. Supply chain disruptions interfered with existing organiza­tional habits in local farmers markets and other direct-to-consumer (DTC) market channels.
Edna Ely-Ledesma, Hanbing Liang
doaj   +1 more source

How Crop Forecast Similarity, Government Policies, and Macroeconomic Conditions Affect WASDE Forecast Accuracy

Agribusiness, EarlyView.
ABSTRACT The U.S. Department of Agriculture's (USDA) World Agricultural Supply and Demand Estimates (WASDE) play a central role in how agricultural commodity markets process information about supply, demand, and prices. This study examines how global and domestic shocks, as well as policy interventions, are reflected in the similarity of WASDE ...
Zhining Sun, Rabail Chandio, Ani L. Katchova   +2 more
wiley   +1 more source

Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context. [PDF]

Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types.
Campo, Katia, Breugelmans, Els
core   +2 more sources

Towards Zero-Carbon Cities: Optimal Sales Strategies of Green Building Materials Considering Consumer Purchasing Behaviors

Buildings
The adoption of green building materials (GBMs) has become increasingly important in reducing carbon emissions and realizing zero-carbon cities. Although some scholars have investigated the decision-making of GBMs adoption in markets, they mainly focused
Xiaoyu Zha, Zhi Yang, Bo Hou, Feng Zhang
doaj   +1 more source