Results 71 to 80 of about 81,201 (308)

Pricing Decisions of Competing Tobacco Enterprises with Online Channel

open access: yesDiscrete Dynamics in Nature and Society, 2015
According to the new measurement of launching online distribution channels of tobacco enterprises in China, this paper investigates the tobacco firm’s pricing decisions on the supply chain which consists of two manufacturers and one retailer under three ...
Rong Zhang, Jackson Jinhong Mi, Bin Liu
doaj   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

open access: yesAgribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn   +3 more
wiley   +1 more source

How Instructor Enthusiasm Influences the Effectiveness of Asynchronous Internet-Based Sales Training

open access: yesJournal for Advancement of Marketing Education, 2014
## Purpose of the Study: A growing number of firms are using asynchronous online classes to disseminate information to sales employees. While instructor enthusiasm has been shown to improve student learning and motivation in traditional classrooms ...
Aaron D. Arndt, Ze Wang
doaj   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level

open access: yesTourism & Management Studies, 2015
The aim of the present research is to assess which type of online promotional incentive (monetary or non-monetary) is the most effective at achieving purchase intention for airline tickets, depending on the user’s level of Internet experience ...
Esmeralda Crespo-Almendros   +2 more
doaj  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Sales management; marketing policies, sales campaigns which build up trade, training yourself to sell, developing and managing a sales force. [PDF]

open access: yes, 1917
Published in 1914 under title "Salesmanship and sales management" as v. 4 of the Library of business practice.Mode of access: Internet.Available online through HathiTrust Emergency Access Service.

core  

Is Precision Agriculture Technology Adoption Persistently Overestimated?

open access: yesAgribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone   +5 more
wiley   +1 more source

Sentiment Analysis in the Sales Review of Indonesian Marketplace by Utilizing Support Vector Machine

open access: yesJournal of Information Systems Engineering and Business Intelligence, 2018
The online store is changing people’s shopping behavior. Despite the fact, the potential customer’s distrust in the quality of products and service is one of the online store’s weaknesses.
Anang Anggono Lutfi   +2 more
doaj   +1 more source

The impact of pre‐sale and post‐sale factors on online purchasing satisfaction: a survey [PDF]

open access: yesInternational Journal of Quality & Reliability Management, 2010
PurposeThis work seeks to contribute a series of reflections and conclusions in response to the following questions: what variables determine satisfaction in the pre‐sale phase and post‐sale phase of B2C electronic commerce? How are the variables of the pre‐sale phase related to those of the post‐sale phase of B2C electronic commerce?Design/methodology/
Melián Alzola, Lucía   +1 more
openaire   +2 more sources

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