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Pengaruh Motivasi Hedonic Shopping dan Adiksi Internet Terhadap Online Impulse Buying
Tazkiya Journal of Psychology, 2019 Penelitian ini bertujuan untuk mengetahui pengaruh dimensi motivasi belanja hedonis (adventure shopping, social shopping, gratification shopping, idea shopping, role shopping dan value shopping) dan jenis kelamin terhadap impulse buying secara online ...
Aqmarina Aqmarina +1 more
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Technology Acceptance as a Determinant of Online Grocery Shopping Adoption
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018 Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries.
Radka Bauerová, Martin Klepek
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Online shopping has intensified in the last decade. The COVID-19 pandemic has imposed circulation limitations and more restrictive behaviors on consumers due to fears of contracting the virus, boosting online grocery shopping.
Sofia Gomes, João M. Lopes
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Infrastructural Drivers of Online Shopping: An International Perspective [PDF]
, 2017 While online shopping expenditures have been increasing in both developed and developing economies, they still account for a small share of total retail sales.
Akhter, Syed H.
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Scroll and Shop: Exploring Online Shopping Culture in the Digital Media Era
ProfetikThe purpose of this paper is to describe the phenomenon of widespread use of online shopping platforms, which is framed as consumption behavior in media culture.
Khoiruddin Muchtar +2 more
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Adapting tam and ECT: continuance intention of e-shopping in Saudi Arabia [PDF]
, 2010 The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia.
Al-maghrabi, T +2 more
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Online Shopping: Motivation, Loyalty and Process
Expert Journal of Marketing, 2020 The study’s objective was to understand the motivation and loyalty of online shoppers in South Africa, and to understand the process undertaken by online shoppers in procuring products and services online.
Brian BARNARD, Dithebe MENOE
doaj
The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry [PDF]
Innovative MarketingImpulse buying is a key marketing strategy to boost online sales in fast fashion, as many items in this sector are purchased impulsively, often driven by hedonic motivations.
Lerato S. Mashilo +2 more
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Driving online shopping: Spending and behavioral differences among women in Saudi Arabia [PDF]
, 2009 This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
Al-maghrabi, T, Dennis, C
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Shopping Preference: A Comparative Study of American and Taiwanese Perceptions [PDF]
, 2014 With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, it is crucial for online businesses to understand why some consumers prefer online shopping and some ...
Changchit, Chuleeporn +2 more
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