Results 181 to 190 of about 41,842 (214)

Institutional Fragility and E‐Business Adoption: A Study of SMEs in a Conflict‐Affected Economy

Strategic Change, EarlyView.
ABSTRACT This study examines e‐business adoption among SMEs in Yemen, a conflict‐affected and institutionally fragile economy. Drawing on a mixed‐methods design, it combines Partial Least Squares Structural Equation Modelling (PLS‐SEM) with qualitative interviews to analyse how war and firm size moderate the effects of key adoption drivers and barriers.
Ahmed Abdullah, Ahmed Almoraish, Abdul‐Fatahi Abdulai, Ahmad Samed Al‐Adwan, Wail Alhakimi, Ziad Abdelmoety   +5 more
wiley   +1 more source

Carbon labelling of fresh milk as an environmental information tool: Implications for consumer behaviour, sustainability awareness and policy

JSFA reports, EarlyView.
Abstract Background Carbon labelling is promoted as a demand‐side tool to shift consumer food choices toward lower‐emission options, but its impact on consumer choice remains unclear, particularly when competing with price, brand and other product attributes.
Wei Li, Toritseju Begho
wiley   +1 more source

Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products

Journal of the Science of Food and Agriculture, Volume 105, Issue 5, Page 2867-2878, 30 March 2025.
Abstract BACKGROUND With growing concerns over the adverse effects of animal‐derived products on health, animal welfare and the environment, the rising popularity of plant‐based foods underscores the importance of understanding consumer preferences and determining acceptance.
Muhammad Adzran Che Mustapa, Zein Kallas, Laura López‐Mas, Cristina Alamprese, Silvia Contiero, Ingrid Aguiló‐Aguayo   +5 more
wiley   +1 more source

Knowledge Gaps, Treatment Preferences, and Unmet Clinical Needs Among Patients With Inflammatory Bowel Disease: A Cross‐Sectional Study

The Kaohsiung Journal of Medical Sciences, EarlyView.
ABSTRACT This study utilized a cross‐sectional survey via a structured questionnaire to evaluate disease‐related knowledge, treatment preferences, and unmet needs among 200 adults with confirmed inflammatory bowel disease (IBD) at a tertiary referral center.
Yi‐Chen Wu, Chien‐Ming Chen, Tony Kou, Tai‐Di Chen, Ming‐Jung Meng, Chen‐Wang Chang, Jen‐Wei Chou, Tien‐Yu Huang, Cheng‐Tang Chiu, Yu‐Bin Pan, Puo‐Hsien Le, Ming‐Yao Su   +11 more
wiley   +1 more source

Finding Plankton: A Marine Science Scavenger Hunt for Local Communities

Limnology and Oceanography Bulletin, EarlyView.
Abstract At a time of increasing political polarization and rapidly accelerating climate change, it is important to build public knowledge and empathy toward nature to foster behavioral changes; however, addressing a knowledge deficit can be insufficient to affect these changes.
Hannah M. Budroe, Holly M. Bik
wiley   +1 more source

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

Psychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

Psychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst, Nina Krey, Graeme McLean, Heiner Evanschitzky   +3 more
wiley   +1 more source

How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement

Psychology &Marketing, EarlyView.
ABSTRACT Consumer reflexivity describes how individuals evaluate consumption in relation to their historical, social, and ideal selves. As AI‐driven recommendations become increasingly personalized, understanding how AI design features shape these reflexive processes is essential.
En Chen, Jie Meng, Safak Dogan
wiley   +1 more source

Not the Real Me! Effects of Secrecy on Consumers' Regret About Their Consumption Decisions

Psychology &Marketing, EarlyView.
ABSTRACT Many consumers have secrets that frequently preoccupy their minds. They may find themselves thinking about their secrets even outside of contexts where secret‐keeping is relevant, such as during shopping activities. Previous research suggests that the impact of secret preoccupation on individuals' perceptions and behavior is significant. Thus,
Dongjin He, Yuwei Jiang
wiley   +1 more source