Results 1 to 10 of about 786,131 (118)
Brand Portfolio and Over-Supply
Firms operating in over-supply conditions cannot increase their sales not even through the price reduction as a lever. In such context the intangible assets become predominant and tend to direct the competition within different industries towards new ...
Flavio Gnecchi
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Market-Driven Management, Market Space and Value Proposition
In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the
Flavio Gnecchi
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Ouverture de ‘Marketing Research and Global Markets’
Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level ...
Silvio M. Brondoni
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Coop Private Label Development Strategy
Coop private label portfolio is the tool to realise the cooperative mission to provide consumers guarantees on quality, safety, environment care, ethical commitment, fair trade as well as good value.
Roberto Nanni
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Over-Supply and Manufacturing Localization
Manufacturing localization in over-supply markets is a particularly complex problem. The starting point is the set of principles on which a localization choice is usually based (proximity to the outlet and supply markets, state-related incentives, etc.).
Maria Emilia Garbelli
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Ouverture de ‘Market-Driven Management’
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging,
Jean-Jacques Lambin, Silvio M. Brondoni
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The progressive development of the global market highlights a structural manufacturing over-capacity and therefore an offer permanently and significantly higher than the potential of absorption by demand.
Silvio M. Brondoni, Jean-Jacques Lambin
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Proximity Approach as an Option in Global Markets
CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani.
Marco Bordoli
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Ouverture de ‘Development Policies in Large Retailers’
Over-supply and global markets favour ‘standardised selectivity’ in consumption and impose new competition rules for retailers. In particular, market-driven competition emphasizes global economies of scale related to the ‘intensity of sharing’ key ...
Silvio M. Brondoni, Sabina Riboldazzi
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Ouverture de ‘Marketing Channels and Global Markets’
An over-supply condition and the global markets favour a ‘widespread selectivity’ of consumption, and they require, on the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing channels strategies,
Silvio M. Brondoni, Fabio Musso
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