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Sustainable packaging design: a holistic methodology for packaging design

Packaging Technology and Science, 2010
AbstractThis study describes a holistic methodology for sustainable packaging design. This methodology studies the combined systems of packaging and the packaged products across the whole distribution chain from manufacturer to end consumer and the life cycle from raw material extraction to the waste phase.
Erik Svanes   +5 more
openaire   +1 more source

Applying Kansei Engineering and Eye Movement to Packaging Design Elements—A Case of Tea Packaging Design

Packaging technology & science
Excellent tea packaging design wins customers and enhances branding. This report studies tea packaging design elements and gives designers constructive references to efficiently improve tea packaging design.
Shuai Wang   +7 more
semanticscholar   +1 more source

Systematic packaging design tools integrating functional and environmental consequences on product life cycle: Case studies on laundry detergent and milk

Packaging technology & science, 2020
This study presents systematic packaging design tools integrating functional and environmental consequences on product life cycle. To design packaging for sustainability, the trade‐offs between functional and environmental aspects of packaging throughout
Naoki Yokokawa   +4 more
semanticscholar   +1 more source

Food packaging design and consumer perception of the product quality, safety, healthiness and preference

, 2020
Purpose The purpose of this paper is to assess the impact of the packaging design on consumers’ perception of the food quality, safety, healthiness and preference to buy.
Christelle Bou‐Mitri   +3 more
semanticscholar   +1 more source

Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment

Social Behavior and Personality: An international journal, 2019
With growing concern over environmental issues, the effect of green design on consumer behavior is becoming increasingly more important. We established a framework based on extant research and further proposed that there are five dimensions (i.e ...
Yi-Chun Yang, Xin Zhao
semanticscholar   +1 more source

A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions

, 2019
Visual elements of packaging design serve as a powerful, cost-efficient tool for manufacturers and retailers alike to communicate sensory features of the product to consumers and influence their consumption behaviors. Based on studies of packaging design,
Taku Togawa   +3 more
semanticscholar   +1 more source

Illogical Packaging Design

1962
Most of the papers presented at this symposium deal with advanced packaging designs and techniques. This paper, however, will attempt to describe some of the best regressive thinking of packaging design, which we choose to term “illogical packaging design.” Illogical design is not a concept; rather, it may be termed a lack of concept.
Edward F. Uber, Kenneth L. Jones
openaire   +1 more source

Brand packaging design

2001
A brand’s packaging design can play an important role in projecting its personality. In the pharmaceutical industry the design of Rx packaging has been functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new ...
Jeremy Scholfield, Julian Thomas
openaire   +1 more source

Functional Package Design

Chemical & Engineering News Archive, 1949
THE cardinal principle of functional package design can be stated very simply. The properties of the product to be packaged and the conditions to be met an merchandising channels determine the package protection required. In practice this principle is often qualified by considerations of costs and of conventions established by the trade.
openaire   +1 more source

Sustainable packaging design and the consumer perspective: a systematic literature review

Italian Journal of Marketing, 2023
Generoso Branca   +2 more
semanticscholar   +1 more source

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