Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding [PDF]
Frontiers in Psychology, 2020 Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human ...
Stefan Scheidt +3 more
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Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success [PDF]
Frontiers in Psychology, 2019 There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes.
Sergey Gorbatov +2 more
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Personal Branding: Interdisciplinary Systematic Review and Research Agenda [PDF]
Frontiers in Psychology, 2018 Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and
Sergey Gorbatov +2 more
doaj +2 more sources
Personal Branding Through Fashion Blogging [PDF]
Humaniora, 2017 The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”.
Yuanita Safitri
doaj +3 more sources
Personal Branding of Anies Baswedan Through Facebook And Twitter Account: Study Of Image Grid Analysis in Banjarmasin Society Aged 17 – 24 Years [PDF]
Jurnal Studi Pemerintahan, 2016 This research aimed was the grid of personal branding image of Anies Baswedanthrough Facebook and Twitter account on Banjarmasin society. This researchused quantitative approach with descriptive type.
RAMADHAN FEBRIAN ANSHARI +2 more
doaj +5 more sources
Identification of Factors Affecting Personal Branding in Cyberspace in the Field of Speech [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 Previous research has shown that the path to personal branding is not always smooth, and there are many failed examples that demonstrate that they did not do their personal branding correctly and did not consider all aspects of the work.
Leila Jarahi +3 more
doaj +1 more source
AJENG'S PERSONAL BRANDING WAS WAITED AS INDIKA FM RADIO ANNIVERSARY THROUGH TIKTOK SOCIAL MEDIA
Journal of Social Political Sciences, 2022 This study aims to determine the application of Ajeng Dinanti's personal branding as an Indika FM radio announcer through Tiktok social media. The theory used in this study is Peter Montoya's theory, namely 8 laws of personal branding or 8 concepts for ...
Syarifah Nadila +1 more
doaj +1 more source
Defining personal brand, personal branding and personal brand equity
Prosperitas, 2023 This study examines the concept of personal brand equity (PBE) and the relationship between the constructs of personal brand (pb) and Personal Branding (PB). This article provides insight into the concept of PBE. The definition of the three main constructs and the corresponding key variables are reviewed based on the existing literature.
Péter Szántó, László Radácsi
openaire +2 more sources
Copywriting for Teenagers’ Personal Branding on Social Media
Dinamisia, 2023 Artikel ini membahas hasil pengabdian kepada masyarakat mengenai pemanfaatan copywriting untuk personal branding. Peserta pelatihan ini terdiri atas 67% remaja dan 33% kalangan dewasa awal. Kegiatan pengabdian dilakukan secara daring melalui Zoom meeting
Linda Handayani Sukaemi +2 more
doaj +1 more source
Peran lingkungan berbahasa dalam membentuk personal branding guru bahasa arab
Jurnal Akuntabilitas Manajemen Pendidikan, 2022 Penelitian ini bertujuan untuk mendeskripsikan bagaimana peran lingkungan berbahasa di LPBA Nurul Jadid dalam membentuk personal branding guru bahasa Arab dan mendeskripsikan pola personal branding guru di lembaga tersebut.
Qurrotul A'yuni +4 more
doaj +1 more source