Results 121 to 130 of about 201,410 (302)
Abstract This article examines the emotional experiences and processes of stigmatisation encountered by families benefiting from the Shock Plan Against Segregation and for Inclusion, Equal Opportunities and Educational Success (SP), implemented in Barcelona.
Andrea Jover +3 more
wiley +1 more source
Strategic Design through Brand Contextualization [PDF]
Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Karjalainen, Toni-Matti +2 more
core
Abstract International student mobility (ISM) has historically followed a pattern of movement from developing regions to developed countries. However, in recent years, there has been a noticeable increase in the number of Chinese students pursuing doctoral studies in Southeast Asian developing countries, an area that has received relatively little ...
Yueyang Zheng +2 more
wiley +1 more source
Personal brand and integrated marketing communications [PDF]
Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market.
Milovanović Svetislav +2 more
doaj
An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
core
Between public service and market: Portraying the bifront university in a platformized world
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis
Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding.
Asyipa Nursani, Tofan Dwi Hardjanto
doaj +1 more source
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Beyond the Classroom: The Role of Personal Branding in Teacher Professional Identity Construction
This study examines the strengthening of the professionalism of Islamic Religious Education (PAI) teachers through the formation of personal branding at SMK Tunas Harapan Plupuh Sragen. PAI teachers have a strategic role in instilling moral and spiritual
Arilana Nur Izi +4 more
doaj +1 more source

