Results 141 to 150 of about 5,798 (254)

How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani   +6 more
wiley   +1 more source

Not All Voices Are Green: Unpacking Supportive, Constructive, and Defensive Green Voice Through GHRM and Personality

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study explores the impact of green human resource management (GHRM) practices on three distinct green voice behaviors. Grounded in the person‐organization fit theory, the research examines how GHRM practices influence employees' willingness to express their environmental concerns and ideas while investigating the role of the Big Five ...
Pragya Gupta   +5 more
wiley   +1 more source

Posting With Purpose: A Strategic Instagram Workflow for Plastic Surgeons. [PDF]

open access: yesAesthet Surg J Open Forum
Botros NE   +5 more
europepmc   +1 more source

Towards a Socially Inclusive Circular Economy: Evidence From Social Enterprises in Low‐ and Middle‐Income Countries

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Circular economy (CE) and social entrepreneurship (SE) are increasingly recognised as critical pathways for sustainable development, yet CE research often underplays social inclusion, particularly in low‐ and middle‐income countries (LMICs).
Maria L. Granados, Adeyemi Adelekan
wiley   +1 more source

From Awareness to Action: Consumer Behaviour, Attitudes and Business Strategy in Sustainable and Circular Electronic Devices

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Technological change and the increasing use of electronic devices have made electronic waste one of the fastest‐growing waste streams worldwide, posing significant environmental and social challenges. Thus, understanding consumer behaviour regarding the purchase, use and disposal of electronic products is key to developing effective circular ...
Idiano D'Adamo   +4 more
wiley   +1 more source

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska   +2 more
wiley   +1 more source

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