Results 131 to 140 of about 201,410 (302)
Services Branding Strategies: Using Corporate Branding to Market Educational Institutions [PDF]
, 2008 Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000).
Heaney, Joo-Gim, Heaney, Michael
core +1 more source
Forming the Personal Branding of Sandiaga Uno as a Public Leader in 2017 on Rhetoric Perspective [PDF]
, 2017 This research is made as an effort to describe how rhetoric can build personal branding of an individual doing political campaign activity in order to gain trust from public.
Widiastuti, T. (Tuti)
core +1 more source
Subterranean environments contribute to three‐quarters of classified ecosystem services
Biological Reviews, EarlyView.ABSTRACT Beneath the Earth's surface lies a network of interconnected caves, voids, and systems of fissures forming in rocks of sedimentary, igneous, or metamorphic origin. Although largely inaccessible to humans, this hidden realm supports and regulates services critical to ecological health and human well‐being.
Stefano Mammola +30 more
wiley +1 more source
Defining the Authenticity in Authentic Leadership [PDF]
, 2013 Leadership is an expansive term with many definitions and applications. Over the years, adjectives have been applied in an effort to further define and narrow its scope and application, i.e., transactional, transformational, and servant.
Bishop, William H
core +2 more sources
Can Hybrid Organisations Solve the Paradox of the Triple Bottom Line, and Does It Need Solving?
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates how B Corp certification enables hybrid organisations to integrate competing institutional logics of market and social purpose. Through a two‐stage qualitative design combining cross‐sector interviews with B Corps and an in‐depth case study, with a total of 30 participants, we analyse how certification supports hybrid ...
Ruth Cherrington +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainable business models (SBMs) inherently involve tensions, which are contradictory or misaligned demands that companies must consider simultaneously. However, there is a gap in the literature regarding the relevance and linkage of these tensions to strategic marketing considerations, including positioning, competitiveness, differentiation,
Päivi Petänen
wiley +1 more source
Personal branding strategies in online hashtag communities: the case of #AcademicTwitter
Research in Learning TechnologySeveral studies have explored the uses and benefits of social media hashtag communities in higher education; yet, more research is needed to examine communication structures and strategies for personal branding in educational social media hashtag ...
Lina Gomez-Vasquez +3 more
doaj +1 more source
An assessment of the influence of personal branding on financing entrepreneurial ventures. [PDF]
Heliyon, 2019 ElMassah S +3 more
europepmc +1 more source
, 2013 Con este Trabajo Fin de Grado he querido aproximar el concepto del Personal Branding y de marca personal como la herramienta para diferenciarse en el entorno profesional. Partiendo con la definición del concepto, su construcción, el panorama actual, compaginar empleo con marca personal y acabando con la visión personal de un gurú de la Marca Personal ...
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed +3 more
wiley +1 more source