Results 141 to 150 of about 201,410 (302)

Pengaruh Brand Personality DimensionTerhadap Brand Loyalty

Journal of Economic, Bussines and Accounting (COSTING)
Penelitian ini mengeksplorasi pengaruh dimensi brand personality, yaitu Ruggedness, Competence, dan Excitement, terhadap brand loyalty konsumen produk Eiger di Indonesia. Dengan pendekatan explanatory research dan metode kuantitatif, penelitian ini melibatkan 105 responden untuk menguji hubungan antara variabel.
Gawik Setiawan, Nadilia Yuni Marta, Sri Hartini   +2 more
openaire   +1 more source

Environmental Taxes and Subsidies for Sustainability: Experimental Evidence on Consumer Preferences for Business Strategy

Business Strategy and the Environment, EarlyView.
ABSTRACT Circular textile management is essential to achieving sustainable consumption, as outlined in SDG 12, but consumer behavior and economic factors often hinder its adoption. This study investigates how environmental policies, such as carbon taxes and subsidies, influence consumer choices in the fast fashion sector by examining purchasing ...
Alessandro Cascavilla, Idiano D'Adamo, Simona Desideri, Martina Iannilli   +3 more
wiley   +1 more source

Personal Branding

, 2017
Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
openaire   +1 more source

Eco‐Innovation: Drivers and Obstacles for Agriculture Firms in a Developing Country

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable agriculture is becoming increasingly vital for food security and economic growth, particularly as the agricultural sector grapples with challenges posed by climate change. This study, grounded in the environmental innovation theory, resource‐based view, and dynamic capabilities approach, uses logistic and multinomial logistic ...
Nelyda Campos‐Requena, Diego Rivera, Francisco J. Fernández, Felipe Vásquez‐Lavin, Roberto D. Ponce Oliva   +4 more
wiley   +1 more source

Operationalising Sufficiency in an Organisational Context: A Systematic Literature Review

Business Strategy and the Environment, EarlyView.
ABSTRACT Efficiency‐led sustainability is important but often fails to deliver absolute reductions in resource use, leaving organisations exposed to rebound effects. What remains underexplored is how sufficiency, the strategic limitation of consumption and resource use, is operationalised within organisational contexts.
Shahrokh Nikou, Erik‐Jan Hultink, Nancy M. P. Bocken   +2 more
wiley   +1 more source

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

Business Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark   +4 more
wiley   +1 more source

Digital Technologies Disclosure and the Cost of Capital: The Mediating Role of Sustainability Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines the economic consequences of Digital Technologies Disclosure (DTD), focusing on its impact on the cost of capital. The increasing significance of digital transformation in shaping corporate strategies and market perceptions motivates the study.
Hussein Mohsen Saber Ahmed, Awad Elsayed Awad Ibrahim, Khaldoon Albitar   +2 more
wiley   +1 more source

Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee, Pipatpong Fakfare, Heesup Han, Jin‐Soo Lee   +3 more
wiley   +1 more source

Leading With Contrast: How CEO Narcissism and Humility Shape Environmental Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT Firms face growing pressure to improve environmental performance, yet the psychological traits of CEOs remain an underexplored driver of sustainability outcomes. Building on paradox theory, this study investigates how the coexistence of humility and narcissism in CEOs shapes the environmental performance of European manufacturing firms.
Diletta Vianello, Anna Marrucci, Camilla Ciappei   +2 more
wiley   +1 more source

Corporate Management of Environmental, Social, and Governance Ratings and Rating Divergence

Business Strategy and the Environment, EarlyView.
ABSTRACT As environmental, social, and governance (ESG) ratings increasingly influence investment and corporate decision‐making, companies face growing pressure to manage their ESG performance strategically. This study examines how firms navigate the fragmented ESG rating landscape marked by significant agency divergence. Based on a multiple‐case study
Selina Hauch
wiley   +1 more source