Results 161 to 170 of about 8,986 (309)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

#Medfluencer: The Future of Plastic Surgery Ethics. [PDF]

Plast Reconstr Surg Glob Open
Maini RS, Janis JE.
europepmc   +1 more source

Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley   +1 more source

From propaganda to neoliberal consumer culture: the cultural logics of physical activity promotion in Maoist and urban China. [PDF]

Front Public Health
Zhu P, Pang Z, Yin Y, Wen Z, Zhang Y.
europepmc   +1 more source

Penggunaan LinkedIn untuk Personal Branding Karyawan

, 2022
Audhiandra Nur Ratri Okviosa
openalex   +2 more sources

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Personal Brand Development Aimed At Improving Employment Opportunities – The Role of Higher Education

, 2021
Mirna Marković, Azra Bašić, Ajla Čelik, Ilvana Đešević, Adna Međedović   +4 more
openalex   +2 more sources

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Personal branding through Fashion blogging and its impact on Consumers

, 2023
Gagan Bhatia
openalex   +2 more sources