Results 181 to 190 of about 5,798 (254)

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Impact of green advertisement and environmental knowledge on intention of consumers to buy green products. [PDF]

BMC Psychol
Li D.
europepmc   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Trained to care, untrained to share: the integration of social media (#SoMe) education in dental specialty programs: a scoping review. [PDF]

Front Oral Health
Taymour N, Khalifa AR, Abdelrahaman HH, Hassan MG.   +3 more
europepmc   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

"A girl playing soccer?": a qualitative study of capital conversion and gendered power structures among Korean female athletes. [PDF]

BMC Psychol
Ahn H, Choi NY.
europepmc   +1 more source

Integrating Recycling and Emission Reduction: A Business Strategy Analysis With Multi‐Objective Mixed‐Integer Linear Programming Framework for Optimising Sustainable Closed‐Loop Supply Chain Network Design

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops an integrated mixed‐integer linear programming (MILP) model for closed‐loop supply chain network design that optimises competing economic and environmental objectives including profit maximisation, supplier quality improvement and CO2 emission reduction.
Reza Eslamipoor
wiley   +1 more source

Alcohol Promotion via User-Generated Content on Instagram and TikTok: A Content Analysis. [PDF]

Drug Alcohol Rev
Crocetti A, Lister N, Martino F, Browne J, Backholer K, Miller P, Pristov EJ, Dunn M.   +7 more
europepmc   +1 more source

The Adoption of Sufficiency Practices in Sustainability‐Oriented Businesses: A Mixed‐Methods Study of Enablers, Challenges, and Benefits

Business Strategy and the Environment, EarlyView.
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen, Laura Niessen‐Wade, Lisa Sophie Walsleben, Laura Beyeler, Emelie Scheurer   +4 more
wiley   +1 more source