Results 191 to 200 of about 203,170 (255)

MARKETING THE BRAND YOU [PDF]

, 2008
Azaryan, E.M., Marinenko, I.
core  

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source

Community readiness for the program of all-inclusive care for the elderly (PACE): A qualitative study with Korean Americans in Los Angeles. [PDF]

PLoS One
Park J, Choi SY, Park NS, Min JW, Park T, Jang Y.   +5 more
europepmc   +1 more source

DEVELOPMENT OF MODERN MARKETING STAFF-TECHNOLOGIES IN ACTIVITY OF DOMESTIC ENTERPRISES [PDF]

, 2013
Tsybulko, А.
core  

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Beyond a digital habit: Socio-ecological perspectives on social media disorder among Indonesian college students. [PDF]

AIMS Public Health
Zainita UH, Martha E, Amelia T, Safitri D.   +3 more
europepmc   +1 more source

INTERNET-BRANDING AS A MARKETING INSTRUMENT: ADVANTAGES AND DISADVANTAGES [PDF]

, 2013
Hliantseva, O., Kulynyak, I.
core  

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

Public Health Nutr
Wang L, Liyanapathirana NN, Martino F, Wu JY, Ren M, Backholer K.   +5 more
europepmc   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source