Results 291 to 300 of about 1,252,674 (306)

PERSONALIZED CONSUMER ADVERTISING PLACEMENT

2017
HEISER II RUSSEL ROBERT, SHAHAN NATHAN W, CALE JOHN   +2 more
openaire   +2 more sources

The Effect of Preference Stability and Extremity on Personalized Advertising

Journalism and Mass Communication Quarterly, 2019
Cong Li, Jiangmeng Liu
exaly  

Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

Psychological Reports, 2019
Barbara Stiglbauer
exaly  

Personalized mobile advertising: Its key attributes, trends, and social impact

Technological Forecasting and Social Change, 2012
exaly  

‘Hello, Mrs. Sarah Jones! We recommend this product!’
Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media

International Journal of Consumer Studies, 2009
exaly  

Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising

Psychology and Marketing, 2019
Cong Li
exaly  

Personalized pricing and advertising: Who are the winners?

International Journal of Industrial Organization, 2019
Rosa-Branca Esteves, Joana Resende
exaly  

Session details: Personalization and advertising

Proceedings of the 20th ACM international conference on Information and knowledge management, 2011
openaire   +1 more source

How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness

Journal of Advertising Research
Qiqi Li, Tien Ee Dominic Yeo, Tsz Hang Chu   +2 more
exaly  

Returning a personalized advertisement

2017
JUNG EDWARD K Y, LEVIEN ROYCE A, LORD ROBERT W, MALAMUD MARK A, RINALDO JR JOHN D   +4 more
openaire   +1 more source