Results 271 to 280 of about 1,252,674 (306)

An Intelligent System for Personalized Advertising on the Internet

2004
An Internet advertising system proposed here clusters Web site users with similar preferences into numerous segments through Web usage mining. It utilizes fuzzy rules which express user segments’ surfing patterns and appropriate Web ads. It selects proper Web ads by fuzzy inference, stores them in recommendation sets database, and forwards them to the ...
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Uncertain personal advertisement allocation for Mobile TV

Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia, 2010
In this paper we consider the problem of allocating personal TV advertisements when the viewers' viewing capacities are uncertain. We focus on the Mobile TV medium as a personal platform taking into account special constraints that are motivated by the TV medium.
Ron Adany, Sarit Kraus, Fernando Ordóñez   +2 more
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Advertising in the U.S. Personal Computer Industry [PDF]

, 2004
Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry.
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The Effect of Personalized Service and Personalized Advertising on Advertising Responses through Advertising Engagement

The e-Business Studies, 2023
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Personalized political Facebook advertisements

2020
Obwohl personalisierte politische Werbung auf Facebook üblich ist, bleibt unklar, wie kritisch Menschen mit solchen politischen Botschaften umgehen. Da Facebook zu einer neuen Domäne für Politiker und Parteien wird, um mit potentiellen Wählern in Kontakt zu treten, müssen die Konsequenzen für die Politik und für die Gesellschaft als Ganzes betrachtet ...
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Impact of personalized advertising on consumers

2023
Perante a crescente importância das redes sociais no quotidiano das pessoas, as empresas têm aumentado os seus investimentos na área do Marketing Digital. De modo a ir ao encontro das necessidades dos consumidores e a se relacionarem com cada um de uma forma mais pessoal e eficaz, os marketeers tentam implementar estratégias de publicidade ...
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Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge

International Journal of Advertising, 2021
Mariko Morimoto
exaly  

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Journal of Interactive Marketing, 2021
Jameson Hayes, Nancy H Brinson, Gregory J Bott   +2 more
exaly  

Personalized marketing and targeted advertising

AIP Conference Proceedings, 2023
Kirti Wanjale, Yash Thorat, Arya Talathi, Abhijit Chitre   +3 more
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THE PROBLEM OF PERSONAL MEDICAL ADVERTISEMENT.

California state journal of medicine, 2008
It seems to be difficult or impossible for some persons to distinguish the difference between imparting useful information concerning health matters to the public, and advertising their own particular abilities. In the practice of medicine, which from its very essence must forever be impregnated with humanitarianism, self-exploitation can find no ...
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