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Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods. [PDF]
J Med Internet ResLewis N +15 more
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The illusion of empowerment: commercializing women's health in the digital age. [PDF]
Health Promot IntNickel B, Copp T, Mintzes B.
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Don't Take It Personally: The Effect of Explicit Targeting in Advertising Personalization.
, 2016 Tsekouras, Dimitrios +2 more
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Process of Personalizing the Ubiquitous Advertisements
International Journal of Knowledge Society Research, 2017In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customer's behavior and the association rules to estimate the probability of star product's purchases in the near future. In order
Abdaoui Noura +2 more
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The International Conference on Information Network 2012, 2012
Personality is an essential feature for social interaction that contributes to person's preference to products. In this paper, using M-CID(Multimedia Caller-ID) in mobile advertisement, the similarity attraction effect between user and ads personalities is examined. A 2 (M-CID advertisement personality: introvert vs.
Hongseok Lee +3 more
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Personality is an essential feature for social interaction that contributes to person's preference to products. In this paper, using M-CID(Multimedia Caller-ID) in mobile advertisement, the similarity attraction effect between user and ads personalities is examined. A 2 (M-CID advertisement personality: introvert vs.
Hongseok Lee +3 more
openaire +2 more sources
Communications of the ACM, 2012
Online behavioral advertising and sophisticated data aggregation have changed the face of advertising and put privacy in the crosshairs.
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Online behavioral advertising and sophisticated data aggregation have changed the face of advertising and put privacy in the crosshairs.
openaire +2 more sources
Personalized Advertising Using Hotlink Assignment
International Journal on Artificial Intelligence Tools, 2018In this paper, we introduce a novel methodology for personalized advertising using hotlink assignment. We provide an automated procedure that places advertising content improving the success of the campaign. Our goal is website reconstruction to enhance browsing experience and to lead customers to certain advertising content through hotlinks.
Christos Makris 0001 +2 more
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