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Butch/Femme in the Personal Advertisements of Lesbians
Journal of Lesbian Studies, 2002Abstract Personal advertisements placed by lesbians were examined to determine how often butch/femme descriptors were used: (a) as a form of self-identification or (b) to indicate the type of partner being sought. The 388 personal advertisements were drawn from 16 alternative newspapers around the U.S., as well as from one Internet site (Qworld) that ...
Christine A, Smith, Shannon, Stillman
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Personal advertisement allocation for mobile TV
Proceedings of the 7th International Conference on Advances in Mobile Computing and Multimedia, 2009Personal advertisements are the next-generation in the world of advertisement. In this article we consider the personal advertisement allocation problem with constraints that are motivated by the TV and Mobile advertisement worlds. This problem is a version of the Generalized Multi-Assignment Problem, defined as an extension of GAP with assignment ...
Ron Adany +2 more
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Cyclical Variations of Advertising and Personal Selling
Journal of the Academy of Marketing Science, 1983This paper examines the cyclical behavior of advertising and personal selling, the two major promotional tools, during the period 1958–1976. The study concludes that while advertising expenditures have fluctuated with business cycles (up following increases in corporate income, sometimes up and sometimes down following decreases in corporate income ...
Joseph A. Bellizzi +2 more
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Privacy-aware personalization for mobile advertising
Proceedings of the 2012 ACM conference on Computer and communications security, 2012Mobile advertising is an increasingly important driver in the Internet economy. We point out fundamental trade-offs between important variables in the mobile advertisement ecosystem. In order to increase relevance, ad campaigns tend to become more targeted and personalized by using context information extracted from user's interactions and smartphone's
Michaela Hardt, Suman Nath
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2009
AbstractThis chapter looks at the reading communities formed through the personal advertisements on the newspaper's front page. Its second column came to be known in the late 19th century as the “agony column” for its emphasis on personal distress, ranging from pathetic tales of runaway husbands to plaintive cries for attention from lonely hearts. Such
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AbstractThis chapter looks at the reading communities formed through the personal advertisements on the newspaper's front page. Its second column came to be known in the late 19th century as the “agony column” for its emphasis on personal distress, ranging from pathetic tales of runaway husbands to plaintive cries for attention from lonely hearts. Such
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Sexual Strategies Theory and Internet Personal Advertisements
CyberPsychology & Behavior, 2006Sexual Strategies Theory supposes that certain characteristics--namely, physical attractiveness in women and dominance and the ability to provide material resources in men--are highly desirable to potential mates because they are evolutionarily advantageous.
Bryan Leighton Dawson +1 more
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Statistical techniques for online personalized advertising
Proceedings of the 27th Annual ACM Symposium on Applied Computing, 2012Online advertising is the major source of revenue for most web service providers. Displaying advertisements that match user interests will not only lead to user satisfaction, but it will also maximize the revenues of both advertisers and web publishers.
Maad Shatnawi, Nader Mohamed
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Engaging with (vs. avoiding) personalized advertising on social media [PDF]
Journal of Marketing CommunicationsThis study investigates binomial consumer brand engagement (vs. advertising avoidance) in the social media context. Grounded in social exchange theory, the relationships between personalized advertising, information control, privacy concerns, advertising
João Guerreiro +2 more
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Personalization of Web Advertising
2015As discussed in Chap. 2, the performance-based pricing has become the most prevalent web advertising pricing model. Hence, in this chapter, we consider a hybrid pricing model where the price advertisers pay is a function of (a) the number of exposures of the ad, and (b) the number of clicks on the ad.
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Personalized Web Advertising Method
2004Personalization of online advertising is a great challenge while the market is moving and adapting to the realities of the Internet. Many existing approaches to advertisement recommendation are based on demographic targeting or on information gained directly from the user.
Przemyslaw Kazienko, Michal Adamski
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