Results 241 to 250 of about 1,262,821 (250)

Returning a personalized advertisement

2017
JUNG EDWARD K Y, LEVIEN ROYCE A, LORD ROBERT W, MALAMUD MARK A, RINALDO JR JOHN D   +4 more
openaire   +1 more source

Session details: Personalization and advertising

Proceedings of the 20th ACM international conference on Information and knowledge management, 2011
openaire   +1 more source

How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness

Journal of Advertising Research
Qiqi Li, Tien Ee Dominic Yeo, Tsz Hang Chu   +2 more
exaly  

Interactive, personalized advertising

HART GREGORY MICHAEL, FREED IAN W
openaire   +1 more source

Reducing Privacy Concerns in Personalized Advertising: The Role of Social-Self Information in Recommendation Labels

Journal of Business Research
Lv Linxiang, Siyun Chen, Guanrong
exaly  

The Text Type “Personal Advertisement”

2020
openaire   +1 more source

Determining a personalized advertisement channel

2020
DEY PRASENJIT, EKAMBARAM VIJAY, JOSHI VIKAS, NARAYANAM RAMASURI   +3 more
openaire   +1 more source

Creepiness in Personalized Online Advertising

2020
Petrova, Alisa, Malär, Lucia Andrea, Krohmer, Harley, Hoyer, Wayne David, Khamitov, Mansur   +4 more
openaire   +1 more source

SYSTEM AND METHOD FOR ADDING AN ADVERTISEMENT TO A PERSONAL COMMUNICATION

2002
openaire   +4 more sources

PERSON TRACKING AND INTERACTIVE ADVERTISING

2013
KRAHNSTOEVER NILS OLIVER, TU PETER HENRY, CHANG MING-CHING, GE WEINA   +3 more
openaire   +1 more source