Results 101 to 110 of about 31,566 (239)

Argumentación y Persuasión - IM28 - 202102

, 2021
Descripción: Este curso busca mostrarle al alumno a persuadir y/o convencer eficazmente mediante una retórica o discurso anclados en la persona, en las audiencias y en los valores.
Argandoña Orellana, Raul Emilio
core  

Implicación y encuadre como factores de eficacia en los mensajes publicitarios de las ONG

Communication & Society (Formerly Comunicación y Sociedad), 2011
Esta investigación estudia la publicidad de las ONG destinada a recaudar donativos para la financiación de sus proyectos. A partir de los postulados del ELM se realizó un estudio cuasi-experimental con un diseño factorial 2x2 de medidas independientes ...
María Elisa Sabre
doaj  

From Green Governance to Biodiversity Strategy: The Role of Environmentally Experienced Directors in Chinese Firms

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how directors with environmental protection (EP) backgrounds influence corporate biodiversity concern (BIO) among Chinese A‐share listed firms from 2008 to 2023. Drawing on Upper Echelons Theory, we argue that directors' environmental expertise shapes firms' biodiversity strategies.
Chengming Huang, Sultan Sikandar Mirza, Chengwei Zhang   +2 more
wiley   +1 more source

Estrategias de persuasión en un discurso publicitario: una mirada complementaria Strategies of persuasion in advertising discourse: a complementary look

Forma y Función, 2008
Haciendo uso de la teoría semiótica de Greimas, de los principios pragmáticos de cooperatividad y de otras teorías sobre la estructura de la lengua y sobre la argumentación, se sustentan hipótesis relacionadas con algunas estrategias de persuasión ...
Julia Marlén Baquero Velásquez
doaj  

Addressing the Energy Trilemma: The Role of Entrepreneurship, Regulation, and Climate Finance

Business Strategy and the Environment, EarlyView.
ABSTRACT Balancing energy security, energy equity, and environmental sustainability has become increasingly challenging as economies pursue low‐carbon growth amid climate risk and persistent disparities in access to modern energy. Although entrepreneurship is widely recognized as a driver of innovation, its role in addressing the energy trilemma ...
Kingsley Imandojemu, Aliyu Akorede Rufai, Felix Orole, Romanus Osabohien   +3 more
wiley   +1 more source

Técnicas de persuasión para abogados litigantes

, 2015
Una forma de ganar un juicio es persuadiendo a quienes tienen el poder de decidir de qué lado está la razón y la justicia. Bajo esta premisa, este artículo pretende dar fundamentos teóricos que expliquen algunas de las herramientas básicas de los ...
Ferrer-Arroyo, Francisco J.
core   +1 more source

Financial Constraints and Corporate Sustainability Performance: Do Climate Exposure and People's Climate Attention Matter?

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the relationship between financial constraints and a firm's sustainability performance. Our empirical analysis utilises a panel of 40,445 observations from 9466 listed non‐financial firms across 44 countries, spanning the period from 2002 to 2019.
Boying Xu, Ruth Owusu‐Mensah, Daniel Gyimah   +2 more
wiley   +1 more source

Leading the Loop: Anchor‐Led Orchestration in Nascent Circular Ecosystems—A Qualitative Case Study

Business Strategy and the Environment, EarlyView.
ABSTRACT The transition towards a circular economy necessitates coordinated, systemic change across value chains. Yet the role of anchor firms in initiating and orchestrating nascent circular ecosystems remains underexplored. Using an inductive, qualitative single‐case design, we analyse a German mid‐sized entrepreneurial firm, drawing on 21 interviews
Johann Felix Mader, Patrick Spieth
wiley   +1 more source

Evaluación de persuasión coercitiva en contextos grupales [PDF]

, 2016
La persuasión coercitiva es un subtipo de persuasión, una modalidad de influencia caracterizada por la aplicación de estrategias abusivas. Su aplicación implica una agresión, en ocasiones sumamente sutil, que combina técnicas ambientales, emocionales ...
Cuevas-Barranquero, José Miguel
core  

Connecting Thoughts and Actions: A Managerial Process Model on Circular Business Model Innovation

Business Strategy and the Environment, EarlyView.
ABSTRACT Addressing environmental grand challenges such as resource scarcity requires circular business model innovation (CBMI) that enables firms to efficiently close and slow resource cycles through novel activity systems. Drawing on a grounded theory approach based on 59 in‐depth interviews with top managers from Swiss SMEs, we developed a process ...
Fabian Takacs, Karolin Frankenberger
wiley   +1 more source