Results 121 to 130 of about 105,593 (245)

Ethical and epistemological aspects’ convergence in the foundation of stoic rhetoric [PDF]

, 2013
La retórica es interpretada por el estoicismo antiguo (contra la tradición platónica y aristotélica) como epistéme; concepto que funciona a modo de un criterio de demarcación científica, en tanto señala el límite entre la sabiduría y la ignorancia ...
Bustos, Natacha
core  

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Teoría de la mente: repercusiones en la comprensión de mentiras, la aceptación de los niños/as por sus iguales y la percepción de la aceptación. [PDF]

, 2018
Teoría de la mente: repercusiones en la comprensión de mentiras, la aceptación de los niños/as por sus iguales y la percepción de la aceptación. Trabajo de Fin de Grado Psicología. Alumna: Patricia Moral-Gallego.
Moral-Gallego, Patricia
core  

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Sacred oratory and childhood ideal image

Folia Histórica del Nordeste, 2017
This article analyzes the pulpit as a public space where multiple messages were displayed, during the colonial and postcolonial periods. These messages were designed to instruct the faithful in the spiritual aspects –being such messages thus related to a
Karina Clissa
doaj  

Estrategias de la persuasión

, 1997
Manuel Garrido
openalex   +2 more sources

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source

La Retórica Reaccionaria en Acción: Un análisis de las fórmulas de persuasión desplegadas por los críticos del multiculturalismo

, 2009
Rocío Faúndez García
openalex   +2 more sources

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

La Retórica cultural en el contexto de la Neorretórica [PDF]

, 2015
En este trabajo analizamos los presupuestos de la Retórica cultural concebida y desarrollada por Tomás Albaladejo en los últimos años. Este análisis nos permite considerarla, junto a otras Retóricas –como la Retórica general propuesta por Antonio García ...
Chico Rico, Francisco
core   +1 more source