Results 131 to 140 of about 10,356 (189)
Revue Internationale Animation, Territoires et Pratiques SocioculturellesPolitical discourse serves as a powerful tool for shaping public perception, reinforcing ideological narratives, and legitimizing power structures. This study explores mechanisms of persuasion and propaganda in Albanian political rhetoric, focusing on ...
Eriola Qafzezi
doaj +1 more source
, 2013 Presentación del libro "Apariencias de persuasión. Construyendo significados en el arte" (Peña Velasco y Albaladejo Marínez, eds.)
Urbina, Luis
core
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability initiatives often generate heterogeneous consumer responses, particularly in markets where environmental responsibility intersects with symbolic differentiation and competitive positioning. This research develops a configuration‐based account of sustainability strategy to explain when and how sustainability‐driven initiatives ...
Eun‐Jung Lee
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Global imperatives, such as climate change, environmental concerns, and carbon emissions, make green transformation an inevitability in the logistics sector. Green logistics strategy formulation is an economic choice problem, but it also turns out to be a multicriteria decision‐making (MCDM) process that encompasses the triple bottom line (TBL)
Ömer Faruk Görçün +2 more
wiley +1 more source
PERSUASIÓN: PROPAGANDA Y PUBLICIDAD
En los medios de información se ofrecen mensajes en los que el propósito fundamental es la persuasión: los mensajes propagandísticos y los publicitarios.
Carmen Grimaldi Herrera
core
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainable consumption (SC) has become a critical pillar in advancing the United Nations Sustainable Development Goals (SDGs). This study delves into the interdisciplinary literature on SC and the SDGs to develop a comprehensive framework.
Guneet Chawla +4 more
wiley +1 more source
The Evolution and Integration of ESG Reporting: A Framework for Sustainable Business Accountability
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how multinational corporations incorporate Environmental, Social, and Governance (ESG) reporting frameworks to foster trust, enhance legitimacy, and move beyond mere symbolic disclosure. A qualitative comparison of Microsoft and Unilever from 2020 to 2023 assesses how both firms integrate leading standards, including GRI ...
Gabriela Marques Alves Aguiar
wiley +1 more source
Uso de la persuasión en la publicidad televisiva de Axe
, 2005 La publicidad es más antigua de lo que se piensa, ya que desde que el hombre comenzó a mercadear tuvo la necesidad de dar a conocer sus productos. Con el paso del tiempo, la publicidad ha ido evolucionando y gracias a esto se han descubierto nuevas ...
Nochebuena Alcázar, Itzel Deyanira
core
Business Strategy and the Environment, EarlyView.ABSTRACT To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual‐study design with longitudinal data (n = 217) and survey data (n = 259 ...
Rongzhi Liu +6 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study theorises and empirically tests performative purpose alignment theory (PPAT), which conceptualises corporate purpose as a performative artefact materialised through discursive and multimodal signals. To operationalise this, we introduced the SDG–Purpose Alignment Index (SPAI), a computational construct that quantifies the thematic ...
Augustine Okeke, Ifeanyi Ugbebor
wiley +1 more source