Results 81 to 90 of about 24,299 (247)

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Jane Austen’s Persuasion

Res Rhetorica, 2016
The essay begins by asserting that fiction is persuasion—subtle, indirect, undogmatic, nevertheless it has designs on the reader and is a mode of communication.
Merritt Moseley
doaj   +1 more source

Strengthening Faculty Development Through Cross‐Institutional Partnerships: Assessing Faculty Development Opportunities and Outcomes

New Directions for Community Colleges, EarlyView.
ABSTRACT How can in‐house experts at 2‐year colleges leverage partnerships with colleagues at 4‐year colleges to design, assess, and research faculty development initiatives? This article showcases two examples of Maricopa Community Colleges’ partnership with 4‐year universities: (1) implementation and assessment of the community college district's ...
Stacy Wilson, Alex Arreguin, Jessie L. Moore   +2 more
wiley   +1 more source

Persuasión global y Estado: la Unidad Popular y el mundo

, 2021
Joaquín Fermandois Huerta
openalex   +2 more sources

Framing Modern Slavery: Do Stakeholders Talk Past Each Other?

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher, Darlene Himick, Leigh Ellen Walsh   +2 more
wiley   +1 more source

Automatic Card Shufflers and Antitrust Litigation: An Arbitration Perspective

Conflict Resolution Quarterly, EarlyView.
ABSTRACT This paper examines an American Arbitration Association (AAA) class action proceeding in which Mohawk Gaming Enterprises LLC alleges that Light & Wonder Inc. and L&W Gaming Inc. fraudulently obtained and enforced patents, thereby monopolizing the market for automatic card shufflers and violating Sections 2 and 3 of the Sherman Act.
Tariq K. Alhasan
wiley   +1 more source

Implicación y encuadre como factores de eficacia en los mensajes publicitarios de las ONG

Communication & Society (Formerly Comunicación y Sociedad), 2011
Esta investigación estudia la publicidad de las ONG destinada a recaudar donativos para la financiación de sus proyectos. A partir de los postulados del ELM se realizó un estudio cuasi-experimental con un diseño factorial 2x2 de medidas independientes ...
María Elisa Sabre
doaj  

Industrial Sustainability Policies: Systematic Literature Review and Research Directions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Public policies for industrial sustainability have proliferated in recent years, leading to a significant increase in research on the topic. Nevertheless, these studies remain fragmented, and a holistic, up‐to‐date map of research integrating current knowledge from the definition of the agenda setting and policy design to policy evaluation ...
Nunzia Zecchillo, Margherita Molinaro, Guido Orzes   +2 more
wiley   +1 more source

Estrategias de persuasión en un discurso publicitario: una mirada complementaria Strategies of persuasion in advertising discourse: a complementary look

Forma y Función, 2008
Haciendo uso de la teoría semiótica de Greimas, de los principios pragmáticos de cooperatividad y de otras teorías sobre la estructura de la lengua y sobre la argumentación, se sustentan hipótesis relacionadas con algunas estrategias de persuasión ...
Julia Marlén Baquero Velásquez
doaj  

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source