Results 111 to 120 of about 4,607,341 (240)

Strategic appeals and audience alignment in government short videos: A corpus-based analysis. [PDF]

PLoS One
Zhang H.
europepmc   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Prompt engineering a large language model with evidence-based persuasive features to improve confidence in mental health professionals: a pilot randomized experiment. [PDF]

Front Public Health
Li A, Yao ST, Chen BX, Li XY, Guo SY.
europepmc   +1 more source

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Affective cues in busy minds: emojis, affect infusion, and brand evaluation. [PDF]

Front Psychol
Yoon G.
europepmc   +1 more source

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley   +1 more source

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships. [PDF]

Behav Sci (Basel)
Qu Y, Lee J.
europepmc   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

How corrective messages persuade in AI era: message sidedness, source attribution, and psychological pathways in health misinformation correction. [PDF]

Front Psychol
Xu J, Yu J, Zhou WA, Zhao Y, Shi J.
europepmc   +1 more source