Results 91 to 100 of about 24,145 (304)
Convictive Communication and Persuasive Communication [PDF]
International Letters of Social and Humanistic Sciences, 2014 The study starts from the identification of the discourses and conversations ongoing existence of two ways of communication processes. On the one hand, some processes are structured by concatenating rational arguments; arguments are often natural logic and occasionally may be of formal logic.
openaire +1 more source
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang +2 more
wiley +1 more source
Teoria e Prática em Administração, 2015 The aim of this study was to identify the relationship between persuasive communication and consumer engagement with sustainability. A experiment was conducted to measure the relationship between persuasive communication and environmental concerns and ...
Nascimento, Ernandes Rodrigues do +2 more
doaj
Royal Society Open ScienceStories have been shown to be engaging and aid the comprehension and retention of information. However, the persuasive power of storytelling is well-recognized. Is this an inherent property?
Alexandra L. J. Freeman +3 more
doaj +1 more source
PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
Informasi, 2016 Smoking has became the serious problem which always to be the classical dynamic of health communication’s field. Through health campaign by using pictorical warning in cigarette packs, Indonesian Government has priority to reduce the number of smokers
Sherly Hindra Negoro
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract Curriculum decolonisation has become a prominent feature of equity agendas in UK higher education, yet there remains limited empirical and theoretical work on how such initiatives are evaluated, particularly within business schools. This paper presents one of the first multi‐institutional empirical studies examining how UK business schools ...
Sally Everett +2 more
wiley +1 more source
Persuasive Communication: How Audiences Decide [PDF]
, 2020 This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive
Richard O. Young
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British Educational Research Journal, EarlyView.Abstract The mental health and wellbeing of young people has received increasing attention in both research and the wider public discourse. There has been a marked rise in mental health conditions in young people, and the burden of care is increasingly transferred onto schools and teachers.
Thomas Godfrey‐Faussett +6 more
wiley +1 more source
Contrastive rhetoric of English persuasive correspondence in the Thai business context : cross-cultural sales promotion, request and invitation [PDF]
This research focuses on the contrastive analysis of authentic persuasive business correspondence written in English by Thai speakers and native English speakers in the Thai business context. Three types of persuasive correspondence - sales promotion,
Chakorn, Ora-Ong
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