Results 71 to 80 of about 259,636 (300)
Rational vs emotional communication models. Definition parameters of advertising discourses [PDF]
, 2018 The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating benefits and by relying on ...
Farràn Teixidó, Eduard +2 more
core +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Royal Society Open ScienceStories have been shown to be engaging and aid the comprehension and retention of information. However, the persuasive power of storytelling is well-recognized. Is this an inherent property?
Alexandra L. J. Freeman +3 more
doaj +1 more source
Strategi Komunikasi Persuasif Personal Selling dalam Meningkatkan Nasabah pada Produk Asuransi Umum di PT. Jasaraharja Putera Cabang Pekanbaru [PDF]
, 2016 Insurance is a product or service that is visible and there is no clarity of goods, therefore, the general public does not trust the insurance with a variety of things, such as a lack of confidence in the insurance, especially the old and procedures that
Firdaus, Y. P. (Yanie) +1 more
core
How can we make user instructions motivational? [PDF]
, 2004 Good technical instructions are often viewed as 'cool, concise and professional', but there are good arguments to pay attention to their persuasive and motivational aspects as well.
Loorbach, Nicole, Steehouder, Michael
core +3 more sources
Turning Mental Models Around: Boundary Objects as Enablers of Sustainable Business Model Innovation
Business Strategy and the Environment, EarlyView.ABSTRACT Organizations increasingly innovate their business models (BMs) toward sustainability to maintain competitiveness and comply with regulations. Sustainable business model innovation (SBMI) requires decision‐makers to identify ecological and social opportunities while balancing economic goals.
Laura Hartung‐Geyer +2 more
wiley +1 more source
Teoria e Prática em Administração, 2015 The aim of this study was to identify the relationship between persuasive communication and consumer engagement with sustainability. A experiment was conducted to measure the relationship between persuasive communication and environmental concerns and ...
Nascimento, Ernandes Rodrigues do +2 more
doaj
PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
Informasi, 2016 Smoking has became the serious problem which always to be the classical dynamic of health communication’s field. Through health campaign by using pictorical warning in cigarette packs, Indonesian Government has priority to reduce the number of smokers
Sherly Hindra Negoro
doaj +1 more source
The Impact of Persuasive Communication in Advertising [PDF]
Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material ...
Natalia COGALNICEANU
core
Neurorhetoric, Race, and the Law: Toxic Neural Pathways and Healing Alternatives [PDF]
, 2017 Neurorhetoric is the study of how rhetoric shapes the human brain. At the forefront of science and communication studies, neurorhetoric challenges many preconceptions about how humans respond to persuasive stimuli.
Jewel, Lucy
core +1 more source