Results 51 to 60 of about 4,607,341 (240)
Conceptualizing Blockchain Utilization in Persuasive Systems Design [PDF]
Blockchain technology has recently spread widely among different business and research domains, it has not yet been fully explored in the field of persuasive technologies.
Agyei, Eunice Eno Yaa Frimponmaa +2 more
core +1 more source
Leading the Loop: Anchor‐Led Orchestration in Nascent Circular Ecosystems—A Qualitative Case Study
ABSTRACT The transition towards a circular economy necessitates coordinated, systemic change across value chains. Yet the role of anchor firms in initiating and orchestrating nascent circular ecosystems remains underexplored. Using an inductive, qualitative single‐case design, we analyse a German mid‐sized entrepreneurial firm, drawing on 21 interviews
Johann Felix Mader, Patrick Spieth
wiley +1 more source
The Interview as Persuasive Communication [PDF]
Peer Reviewed ; http://deepblue.lib.umich.edu/bitstream/2027.42/67619/2/10.1177_108056997403700305 ...
openaire +2 more sources
Research has shown that organizations tend to use Twitter primarily in a one-way, monologic manner and fall short of using the platform’s technological affordances to engage the public in dialogue.
Lee-Won, R.J., Lim, Y.-S.
core +1 more source
Connecting Thoughts and Actions: A Managerial Process Model on Circular Business Model Innovation
ABSTRACT Addressing environmental grand challenges such as resource scarcity requires circular business model innovation (CBMI) that enables firms to efficiently close and slow resource cycles through novel activity systems. Drawing on a grounded theory approach based on 59 in‐depth interviews with top managers from Swiss SMEs, we developed a process ...
Fabian Takacs, Karolin Frankenberger
wiley +1 more source
Influence of endorser credibility and modality of statement delivery in persuasive communication
In the present investigation, we aimed at determining the persuasive\ud effectiveness of different kind of endorser expertise and different delivery modalities of\ud endorser statements.
Glogger, Isabella
core
ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo +2 more
wiley +1 more source
Persuasive messages can change people's thoughts, feelings, and actions, but these effects depend on how people think about and appraise the meaning of these messages.
O'Donnell, M.B. +10 more
core +1 more source
Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge [PDF]
Item does not contain fulltextThe aim of this study was to investigate whether the effects of advergame disclosures were moderated by gamers' moods. More specifically, we tested whether the effects of disclosures on brand recall, game attitude, and brand
Rozendaal, E. +10 more
core +2 more sources
Green Entrepreneurship Research: A Review of the Domain and Future Research Agenda
ABSTRACT This study examined the evolving landscape of green entrepreneurship (GE) research through a comprehensive analysis that combined bibliometric and systematic literature reviews. Analysis of 88 articles retrieved from the Web of Science (WoS) mapped the research trajectory, identifying key authors, journals and research themes.
Clavis Nwehfor Fubah +3 more
wiley +1 more source

