Results 31 to 40 of about 24,114 (306)

Communication Analysis of Persuasive Text

Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2018
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code.
Grażyna Habrajska
doaj   +1 more source

Signaling sustainability in online fashion consumption: The role of credibility induced by certification labels

Cleaner and Responsible Consumption
In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail.
Barbara Behre, Verolien Cauberghe
doaj   +1 more source

A Stochastic Model of Persuasive Communication [PDF]

Management Science, 1976
A source repeatedly communicates a message through a channel so as to persuade a decision-maker to take a favorable action. The decision-maker observes the environment, the message and his cumulative learning experience and stochastically goes through a sequence of information processing states before taking an action.
V. Balachandran, S. D. Deshmukh
openaire   +3 more sources

Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge [PDF]

, 2015
Item does not contain fulltextThe aim of this study was to investigate whether the effects of advergame disclosures were moderated by gamers' moods. More specifically, we tested whether the effects of disclosures on brand recall, game attitude, and brand
Rozendaal, E., van Reijmersdal, E.A., Lammers, N., Nienke Lammers, Esther Rozendaal, Buijzen, M.A., van Reijmersdal, E.A.; id_orcid, Reijmersdal, E.A. van, Buijzen, M., Eva Adriana van Reijmersdal, Moniek Buijzen   +10 more
core   +1 more source

Commitment strategy and Persuasive Communication

, 2022
In this study we test the effectiveness of a commitment strategy coupled with persuasive communication when these strategies are integrated on a streaming ...
Benjamin Aubert-Teillaud
core   +1 more source

Psychological Reactance and Persuasive Health Communication: A Review of the Literature

Frontiers in Communication, 2019
Psychological reactance theory is a commonly relied upon framework for understanding audience members' resistance to persuasive health messages.
Tobias Reynolds-Tylus
doaj   +1 more source

The influence of health information attention and app usage frequency of older adults on persuasive strategies in mHealth education apps

Digital Health, 2023
With the development of mobile communication technology, persuasive technology is widely used in mobile health. Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health ...
Yongyan Guo, Tingting Wen, Siyu Yue, Xiaoran Zhao, Keke Huang   +4 more
doaj   +1 more source

Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas

, 2015
Medical television drama series provide an important source of health information. This form of entertainment-education (E-E) can be used to influence knowledge, attitudes, and behaviors toward health-related issues.
Smit, E.G., Smit, E.G.; id_orcid, Asbeek Brusse, E.D., Fransen, M.L.   +3 more
core   +1 more source

Efektivitas Komunikasi Persuasif Pustakawan dan Komunikasi Pemasaran Perpustakaan Unimed terhadap Kepuasan Pengguna

JUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial), 2015
This research conducted in the State University of Medan, aims at under-standing : 1) the process of persuasive communication acted by librarian; 2) effectivity of marketing communication which is implemented by the library; 3) the library users ...
Tessa Simahate
doaj   +1 more source

Anti-Violence Persuasive Communication Patterns By "Sahabat Holic” Dangdut Lovers Community

Biokultur, 2021
This study aims to describe the persuasive pattern of non-violent communication by the Sahabat Holic community as a pioneer of anti-violence dangdut lovers in their influence groups on the dangdut koplo music audience in Bantul.
Adiatma Pratama
doaj   +1 more source