Addressing the Use of Artificial Intelligence Tools in the Design of Visual Persuasive Discourses
Designs, 2022 Artificial intelligence (AI) systems to generate images from natural language are a game changer in graphic design. However, in visual persuasive communication, the image is not just a drawing, but is the message itself.
Ana Erika Ruiz-Arellano +6 more
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Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas [PDF]
, 2015 Medical television drama series provide an important source of health information. This form of entertainment-education (E-E) can be used to influence knowledge, attitudes, and behaviors toward health-related issues.
Smit, E.G. +3 more
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Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite
Media and Communication, 2023 The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020 US presidential election as a case study. To
Jenniffer Soto de la Cruz +3 more
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When retweets persuade: The persuasive effects of dialogic retweeting and the role of social presence in organizations’ Twitter-based communication [PDF]
, 2017 Research has shown that organizations tend to use Twitter primarily in a one-way, monologic manner and fall short of using the platform’s technological affordances to engage the public in dialogue.
Lee-Won, R.J., Lim, Y.-S.
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Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses [PDF]
, 2014 Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising.
Voorveld, H.A.M. +2 more
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Health campaigns: Interpersonal communication [PDF]
, 2023 Health campaigns often have limited effects on health behavior. One reason is that the effects of health campaigns are mediated via interpersonal communication about the campaign topic.
Bylund, C.L. +3 more
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Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self-relevance of persuasive messaging [PDF]
, 2019 Persuasive messages can change people's thoughts, feelings, and actions, but these effects depend on how people think about and appraise the meaning of these messages.
O'Donnell, M.B. +10 more
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International Journal of Communication, 2023 Individual data used by companies contribute to perceptions of corporate surveillance among media users, who may respond to them by inhibition of legitimate behaviors, the so-called chilling effects.
Joanna Strycharz, Claire M. Segijn
doaj
Frontiers in Psychology, 2022 The advent of artificial intelligence (AI) and the Internet of Things (IoT) has revolutionized user experience with objects. Things can perform social roles and convey persuasive messages to users, posing an important research question for communication ...
Hyunjin Kang, Ki Joon Kim, Sai Wang
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PERSUASIVE COMMUNICATION IN CULT-THEMED MOVIES: A SOCIO-PRAGMATIC STUDY [PDF]
, 2023 The practice of cults has been proven to be dangerous to the mental health of the victims. This study analyzed and demonstrated some samples of persuasive communication techniques used by cults in recruiting and brainwashing their members in a cult ...
Biela, Bening Salsa +1 more
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