Persuasion with Limited Communication [PDF]
Proceedings of the 2016 ACM Conference on Economics and Computation, 2016 EC16
Shaddin Dughmi +2 more
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The algorithmic persuasion framework in online communication: conceptualization and a future research agenda [PDF]
, 2022 Purpose The purpose of this study is to introduce a comprehensive and dynamic framework that focuses on the role of algorithms in persuasive communication: the algorithmic persuasion framework (APF).
Boerman, Sophie C. +8 more
core +1 more source
Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses [PDF]
, 2014 Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising.
Voorveld, H.A.M. +2 more
core +1 more source
Persuasive Communication: Source, Message, Audience
, 2022 Persuasive communication, defined as any message designed to influence people’s attitudes or behaviors, is a core concept in social psychology. It is possible that persuasive communication scholarship would not exist if not for Carl I. Hovland, Irving L.
Siegel, Jason T. +2 more
core +1 more source
Komunikasi Persuasif Pada Pelaksanaan Advokasi Public Relations
JKG (Jurnal Komunikasi Global), 2020 The awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low.
Fathiya Nur Rahmi +2 more
doaj +1 more source
Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review
Journal of Medical Internet Research, 2023 BackgroundThe ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research ...
Zicheng Zhu, Shiyu Liu, Renwen Zhang
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A European Journal of Health Communication in the Age of Open Science [PDF]
, 2020 A decade ago, health communication research in Europe was still considered an emerging field. Today, in response to the assiduous efforts of European researchers and scholars, we are proud to present the European Journal of Health Communication (EJHC ...
de Bruijn, G.-J. +15 more
core +1 more source
MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION
Studia Universitatis Babeş-Bolyai Negotia, 2021 Persuasion sparks interest among the general public and marketers. Persuasive strategies activate discourses on responsible and sustainable business.
Mihai-Ioan ROȘCA, Angela MADAN
doaj +1 more source
And Lead Us (Not) into Persuasion…? Persuasive Technology and the Ethics of Communication [PDF]
Science and Engineering Ethics, 2011 The paper develops ethical guidelines for the development and usage of persuasive technologies (PT) that can be derived from applying discourse ethics to this type of technologies. The application of discourse ethics is of particular interest for PT, since 'persuasion' refers to an act of communication that might be interpreted as holding the middle ...
openaire +3 more sources
Communication-based influence components model [PDF]
, 2009 This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing theories and taxonomies.
Phil Dawes +5 more
core +1 more source