Results 21 to 30 of about 259,636 (300)

Signaling sustainability in online fashion consumption: The role of credibility induced by certification labels

open access: yesCleaner and Responsible Consumption
In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail.
Barbara Behre, Verolien Cauberghe
doaj   +1 more source

The influence of health information attention and app usage frequency of older adults on persuasive strategies in mHealth education apps

open access: yesDigital Health, 2023
With the development of mobile communication technology, persuasive technology is widely used in mobile health. Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health ...
Yongyan Guo   +4 more
doaj   +1 more source

Efektivitas Komunikasi Persuasif Pustakawan dan Komunikasi Pemasaran Perpustakaan Unimed terhadap Kepuasan Pengguna

open access: yesJUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial), 2015
This research conducted in the State University of Medan, aims at under-standing : 1) the process of persuasive communication acted by librarian; 2) effectivity of marketing communication which is implemented by the library; 3) the library users ...
Tessa Simahate
doaj   +1 more source

Anti-Violence Persuasive Communication Patterns By "Sahabat Holic” Dangdut Lovers Community

open access: yesBiokultur, 2021
This study aims to describe the persuasive pattern of non-violent communication by the Sahabat Holic community as a pioneer of anti-violence dangdut lovers in their influence groups on the dangdut koplo music audience in Bantul.
Adiatma Pratama
doaj   +1 more source

Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China

open access: yesBehavioral Sciences
Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood
Ting Wu, Guang Yu
doaj   +1 more source

Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

open access: yesDiscourse and Communication for Sustainable Education, 2020
Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive ...
Poškus Mykolas Simas   +2 more
doaj   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

open access: yesAgribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

ComTech: Towards a unified taxonomy of persuasive techniques for persuasive technology design

open access: yesComputers in Human Behavior Reports
Few development taxonomies of persuasive techniques that unify the key disciplines involved in the design of persuasive technology have been proposed.
Kiemute Oyibo
doaj   +1 more source

PSYCHOLOGICAL ASPECTS OF PERSUASIVE LANGUAGE IN EDUCATIONAL COMMUNICATION [PDF]

open access: yesSocial Sciences and Education Research Review, 2017
It is known especially the role of language and symbols in educational communication. The problem that we put in this article is the psychological role of persuasive language in educational communication.
Aurel PERA
doaj  

Persuasive Messaging in Facebook’s “Here Together” Campaign to Save Face and Rebuild Consumer Trust [PDF]

open access: yes, 2019
In order to weigh the effectiveness of Facebook’s “Here Together” persuasive advertising campaign, this study applied two of Packard’s eight hidden needs and cognitive dissonance theory as a methodological frame for evaluating the campaign’s use of ...
Harder, Elisia
core   +1 more source

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