Results 11 to 20 of about 259,636 (300)

Psychological Reactance and Persuasive Health Communication: A Review of the Literature

open access: yesFrontiers in Communication, 2019
Psychological reactance theory is a commonly relied upon framework for understanding audience members' resistance to persuasive health messages.
Tobias Reynolds-Tylus
doaj   +3 more sources

Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite

open access: yesMedia and Communication, 2023
The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020 US presidential election as a case study. To
Jenniffer Soto de la Cruz   +3 more
doaj   +1 more source

Addressing the Use of Artificial Intelligence Tools in the Design of Visual Persuasive Discourses

open access: yesDesigns, 2022
Artificial intelligence (AI) systems to generate images from natural language are a game changer in graphic design. However, in visual persuasive communication, the image is not just a drawing, but is the message itself.
Ana Erika Ruiz-Arellano   +6 more
doaj   +1 more source

Chilling Effects as a Result of Corporate Surveillance in Digital Communication: A Comparison Between American and Dutch Media Users

open access: yesInternational Journal of Communication, 2023
Individual data used by companies contribute to perceptions of corporate surveillance among media users, who may respond to them by inhibition of legitimate behaviors, the so-called chilling effects.
Joanna Strycharz, Claire M. Segijn
doaj  

POLA KOMUNIKASI PERSUASIF ANTI KEKERASAN OLEH KOMUNITAS PENCINTA DANGDUT SAHABAT HOLIC

open access: yesLektur, 2022
Abstrak             Penelitian ini bertujuan untuk mendeskripsikan pola komunikasi persuasif anti kekerasan oleh komunitas Sahabat Holic sebagai pelopor pencinta dangdut anti kekerasan dalam menyebarkan pengaruhnya  pada  penonton  musik  dangdut ...
Adiatma Pratama, Benni Setiawan
doaj   +1 more source

Can the Internet of Things Persuade Me? An Investigation Into Power Dynamics in Human-Internet of Things Interaction

open access: yesFrontiers in Psychology, 2022
The advent of artificial intelligence (AI) and the Internet of Things (IoT) has revolutionized user experience with objects. Things can perform social roles and convey persuasive messages to users, posing an important research question for communication ...
Hyunjin Kang, Ki Joon Kim, Sai Wang
doaj   +1 more source

Komunikasi Persuasif Pada Pelaksanaan Advokasi Public Relations

open access: yesJKG (Jurnal Komunikasi Global), 2020
The awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low.
Fathiya Nur Rahmi   +2 more
doaj   +1 more source

Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review

open access: yesJournal of Medical Internet Research, 2023
BackgroundThe ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research ...
Zicheng Zhu, Shiyu Liu, Renwen Zhang
doaj   +1 more source

MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION

open access: yesStudia Universitatis Babeş-Bolyai Negotia, 2021
Persuasion sparks interest among the general public and marketers. Persuasive strategies activate discourses on responsible and sustainable business.
Mihai-Ioan ROȘCA, Angela MADAN
doaj   +1 more source

Communication Analysis of Persuasive Text

open access: yesActa Universitatis Lodziensis. Folia Litteraria Polonica, 2018
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code.
Grażyna Habrajska
doaj   +1 more source

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