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Attitudes and Persuasive Communication Interventions [PDF]
, 2020 Attitudes are people’s stored evaluations of entities (e.g., behaviors, people, ideas, objects). Attitudes are interesting from a behavior change perspective, given theory and research suggesting that attitudes guide behavior; thus, changing attitudes ...
Kyra Hamilton +3 more
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Cleaner and Responsible ConsumptionIn recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail.
Barbara Behre, Verolien Cauberghe
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The effect of bilingual congruence on the persuasive influence of videos and comments on YouTube [PDF]
, 2017 Social media offer a global village in which user-generated comments from different groups and many languages appear. Extending the notion of prototypes in social identification theory, research examined the persuasive influence of comments supporting or
Rösner, L. +9 more
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Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge [PDF]
, 2015 Item does not contain fulltextThe aim of this study was to investigate whether the effects of advergame disclosures were moderated by gamers' moods. More specifically, we tested whether the effects of disclosures on brand recall, game attitude, and brand
Rozendaal, E. +10 more
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Psychological Reactance and Persuasive Health Communication: A Review of the Literature
Frontiers in Communication, 2019 Psychological reactance theory is a commonly relied upon framework for understanding audience members' resistance to persuasive health messages.
Tobias Reynolds-Tylus
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Digital Health, 2023 With the development of mobile communication technology, persuasive technology is widely used in mobile health. Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health ...
Yongyan Guo +4 more
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A Stochastic Model of Persuasive Communication [PDF]
Management Science, 1976 A source repeatedly communicates a message through a channel so as to persuade a decision-maker to take a favorable action. The decision-maker observes the environment, the message and his cumulative learning experience and stochastically goes through a sequence of information processing states before taking an action.
V. Balachandran, S. D. Deshmukh
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JUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial), 2015 This research conducted in the State University of Medan, aims at under-standing : 1) the process of persuasive communication acted by librarian; 2) effectivity of marketing communication which is implemented by the library; 3) the library users ...
Tessa Simahate
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Anti-Violence Persuasive Communication Patterns By "Sahabat Holic” Dangdut Lovers Community
Biokultur, 2021 This study aims to describe the persuasive pattern of non-violent communication by the Sahabat Holic community as a pioneer of anti-violence dangdut lovers in their influence groups on the dangdut koplo music audience in Bantul.
Adiatma Pratama
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Persuasion with Ambiguous Communication
Proceedings of the 25th ACM Conference on Economics and ComputationWe explore whether ambiguous communication can be beneficial to the sender in a persuasion problem, when the receiver (and possibly the sender) is ambiguity averse. Our analysis highlights the necessity of using a collection of experiments that form a splitting of an obedient experiment.
Xiaoyu Cheng +3 more
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