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Pictorial and verbo-pictorial metaphor in Spanish political cartooning [PDF]
Círculo de Lingüística Aplicada a la Comunicación, 2014 In the last forty years the development of the Cognitive Metaphor Theory (Lakoff 1987, 2006, Lakoff & Johnson 1980) has given rise to a great amount of research into metaphor.
Isabel Negro Alousque
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The effect of incongruous contextual cues on pictorial metaphor processing [PDF]
Frontiers in Psychology, 2022 An eye-tracking experiment was conducted to investigate the effects of incongruous contextual cues, both perceptual and conceptual, on pictorial metaphor processing.
Yongyi Mo, Rong Zhou, Xi Chen
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Matching different-structured advertising pictorial metaphors with verbalization forms: incongruity-based evoked response potentials evidence [PDF]
Frontiers in Psychology, 2023 Many studies emphasize the need of verbally representing pictorial metaphors, but few have empirically investigated whether and how the particular verbalization form match different types of pictorial metaphors.
Shuo Cao +5 more
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Research trends in multimodal metaphor: a bibliometric analysis [PDF]
Frontiers in Psychology, 2023 The concept of multimodal metaphor has generated a growing body of literature over the past decades. However, a systemic review of the domain seems to be lacking in relevant literature.
Zenan Zhong, Suijun Wen, Shukun Chen
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Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites [PDF]
Ampersand, 2022 This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980 ...
Afakh Said Younes +1 more
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Pictorial (multimodal) metaphor in printed advertising
Lietuvių Kalba, 2011 The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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The role of pictorial metaphor in magazine advertising [PDF]
Revista Alicantina de Estudios Ingleses, 2009 Most studies on metaphor, in the wake of the work published by Lakoff and Johnson (1980), have mainly focused on its verbal component. Few scholars have attempted to approach the study of metaphor from the perspective of its non-verbal manifestations ...
Martín de la Rosa, Victoria
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Pictorial Metaphor in Citizen Cartoons: A Case Study on Environmental Issue [PDF]
مطالعات زبانها و گویشهای غرب ایران, 2023 The aim of this research is to investigate the role of pictorial metaphors in expressing and conveying the message of citizenship cartoons. To achieve this goal, in the form of a case study, seven cartoons published in Persian-language websites were ...
Bahare Ghaderi nezhad +2 more
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Compasses, beauty queens and other PCs: Pictorial metaphors in computer advertisements
Hermes, 2000 Computer advertisements make extensive use of pictorial metaphors. The model pro-posed in Forceville (1996) is used as a starting point to analyze 27 advertisements in PC Magazine, July/August 1999 (American edition) that contain a pictorial metaphor ...
Charles Forceville
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Journal of Language and Cultural Education, 2023 Proverbs in English pose a challenge for EFL learners due to their metaphorical nature. This study compared three approaches to enhance EFL students’ proverb comprehension: Conventional-based, Pictorial-based, and Conceptual Metaphor-based. Pre- and post-
Alnujaidi Sulaiman
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