Results 131 to 140 of about 45,426 (300)

Three-dimensional metaphorical objects in street advertising [PDF]

open access: yes, 2015
This paper aims at unravelling the role of metaphor in three street marketing campaign advertisements. Each advertisement is the product of a creative process involving metaphorical mappings from an urban object (shelter, bench, ramp) onto a target ...
Pascual Hinojal, Clara   +1 more
core   +1 more source

Defiant pride: Origins and consequences of ethnic voting

open access: yesAmerican Journal of Political Science, EarlyView.
Abstract Why do voters often remain loyal to ethnic parties despite receiving little in terms of material welfare? I develop a theory focused on the role of dignity concerns in explaining within‐group variation in ethnic party loyalty. Group members who face discrimination from state agencies dominated by outgroups respond with defiant pride, which ...
Mashail Malik
wiley   +1 more source

Nelson Goodman’s general theory of symbols: can it help characterise some educational concerns? [PDF]

open access: yes
Nelson Goodman was active between 1941 and the end of the century. From 1968 he was Professor of Philosophy at Harvard. He died in 1998 at the age of 92 having made contributions in the field of logic and analytical philosophy. His unremitting nominalism
Coldron, J.
core  

Macau as Method: Recombinant Urbanism in Post‐Socialist China

open access: yesAsia Pacific Viewpoint, EarlyView.
ABSTRACT In ‘Asia as Method’, Chen Kuan‐Hsing argues for the value of an indigenous inter‐Asian approach to analysing the effects of European imperialism on the countries and citizens of Asia. This article mobilises both Chen's inter‐Asian referencing strategy and the city‐state of Macau to explore Macau's role in China's engagements with global ...
Tim Simpson
wiley   +1 more source

Socioeconomic Adaptation Through Ethnic Business: Chinese Migrant Ethnoburb Formation in Nishi‐Kawaguchi, Japan

open access: yesAsia Pacific Viewpoint, EarlyView.
ABSTRACT This study investigates how Nishi‐Kawaguchi Chinatown, a Chinese ethnic enclave in suburban Tokyo, functions as a ‘socioeconomic emergency elevator’ for Chinese migrants. The enclave serves a dual purpose: offering refuge from social exclusion and facilitating upward socioeconomic mobility.
Hiroya Takamatsu
wiley   +1 more source

The Conceptualization of Visual and Multimodal Metaphors in Iraqi Newspaper Cartoons

open access: yesمجلة ابحاث ميسان
The current study explores the investigation of visual/ pictorial and multimodal metaphors in Iraqi newspaper cartoons. Four approaches were adopted in this study; namely, Lakoff and Johnson’s (1980) Conceptual Metaphor Theory to verbalize the materials
حيدر الساعدي
doaj  

Saving the euro – a multimodal analysis of metaphors depicting the Eurozone crisis

open access: yesIbérica, 2017
Much of the research into the topic of financial crises has centered mainly on verbal metaphors whereas visual and multimodal aspects of the phenomenon have remained rather underrepresented.
Nadezda Silaski, Tatjana Durovic
doaj  

An empirical study on the development of metaphorical comprehension of Chinese children. [PDF]

open access: yesFront Psychol, 2023
Cheng L   +7 more
europepmc   +1 more source

Generating ideas for pictorial advertisements : starting with pictorial metaphors

open access: yes, 2014
Al darrere de cada bon anunci publicitari hi ha un concepte creatiu, una "Idea Excel•lent". En contrast amb la gran quantitat d'anuncis, s’ han identificat un nombre limitat de patrons d'idees de comunicació efectiva (plantilles d’idees), invariants respecte als possibles continguts i contextos.
openaire   +1 more source

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