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An introduction to working with metaphor and pictorial metaphor in the therapeutic encounter
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International Journal of Cultural Studies, 2004
This article focuses primarily on pictorial metaphors used by advertising firms in pre-and post-revolutionary Iran. By comparing the two sets of data, it argues that one of the main functions of pictorial metaphor in the post-revolutionary period is to reconcile two types of competing and conflicting ideologies: one based on advertising and the other ...
Mohammad Amouzadeh, Manoochehr Tavangar
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This article focuses primarily on pictorial metaphors used by advertising firms in pre-and post-revolutionary Iran. By comparing the two sets of data, it argues that one of the main functions of pictorial metaphor in the post-revolutionary period is to reconcile two types of competing and conflicting ideologies: one based on advertising and the other ...
Mohammad Amouzadeh, Manoochehr Tavangar
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Pictorial metaphors for information
Journal of Documentation, 2016Purpose Arts-informed, visual research was conducted to document the pictorial metaphors that appear among original drawings of information. The purpose of this paper is to report the diversity of these pictorial metaphors, delineate their formal qualities as drawings, and provide a fresh perspective on the concept of information. Design/methodology/
Jenna Hartel, Reijo Savolainen
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Pictorial Metaphor in Advertisements
Metaphor and Symbolic Activity, 1994Metaphor has been first and foremost studied in its verbal variants. As Lakoff and Johnson (1980) claimed, however, "metaphor is primarily a matter of thought and only derivatively a matter of language" (p. 153). Presuming this idea to be correct, this article makes an exploratory contribution to the study of a different type of metaphor, namely ...
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Children's Perception of Pictorial Metaphor
Educational Psychology, 1985Abstract Pictures for children commonly contain pictorial metaphor. This non‐mimetic information supplements, clarifies or renders unambiguous properties or actions represented in the mimetic parts of a picture. Children's perception of some pictorial metaphors may not be wholly by processing them as metaphors or implied analogies but as word‐like ...
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Pictorial body metaphors in Japanese advertising
Language and Dialogue, 2014This article explores the use of the body metaphor as a core communicative tool in times of economic crisis and national indebtedness, and the ways in which it thwarts political dialogue. It first traces the body metaphor in the manga version of Hitler’sMein Kampf, following Andreas Musolff’s theory of the ‘body politic’ in Nazi Germany. It then argues
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Pictorial Metaphors: A Reply to Sedivy
Metaphor and Symbol, 1999This article is concerned with the question of whether, and to what extent, the concept of metaphor properly applies to pictures (e.g., paintings or photographs). The question is approached dialectically through an examination of the views of Sonia Sedivy, who advances the following 4 claims: (a) that pictures possess propositional content, (b) that ...
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