Results 261 to 270 of about 45,426 (300)
Some of the next articles are maybe not open access.
Verbo-pictorial metaphor in French advertising
Journal of French Language Studies, 2013ABSTRACTIn the last thirty years the development of the Cognitive Metaphor Theory (e.g. Lakoff, 1987, 2006; Lakoff and Johnson, 1999) has led to vast research into metaphor. The study of linguistic metaphor was followed by a body of work into pictorial metaphor (Forceville, 1994, 1996) and multimodal metaphor (Forceville, 2007, 2008, 2009).
openaire +1 more source
Pictorial and multimodal metaphor
2016Over the past few decades, metaphor has come to be seen as a trope that governs thought, not just language. A consequence of accepting this view is that its manifestations should be examined in other media than language alone. Together with metaphor’s role in gesturing, its function in visuals has hitherto been the richest area of non-verbal research ...
openaire +2 more sources
Children's Comprehension of Metaphor in the Pictorial and Verbal Modality
International Journal of Behavioral Development, 1986A picture-superiority effect has been observed in studies of children's learning and memory. The present investigation examines whether this effect generalizes to the domain of metaphoric comprehension. The degree of pictorial-verbal consistency in that domain is also explored.
Nathan Kogan, Mindy Chadrow
openaire +1 more source
The argumentative relevance of pictorial and multimodal metaphor in advertising
Journal of Argumentation in Context, 2015In this article we present an exploratory investigation of pictorial and multimodal metaphors appearing in print product advertisements; the aim is to ascertain their relevance for the arguments that the ads put forth. Departing from the working hypotheses that advertising is an argumentative activity type employing pictorial and multimodal metaphors ...
Chiara Pollaroli, Andrea Rocci
openaire +1 more source
Pictorial-verbal metaphors in Chinese editorial cartoons on food safety
Metaphor and the Social World, 2016Based on a corpus of 120 cartoons collected from the website http://cartoon.chinadaily.com.cn, this study attempts to give an account of pictorial-verbal metaphors in Chinese editorial cartoons on food safety from the perspective of Conceptual Metaphor Theory and multimodal metaphor theory. The findings are as follows: (1) Four major mode configuration
Chun Lan, Danyun Zuo
openaire +1 more source
Rembrandt's Creation of the Pictorial Metaphor of Self
Metaphor and Symbol, 2008Rembrandt van Rijn created the largest number of self-portraits of any major artist in history. On the basis of the interactionist conception of created metaphor, Rembrandt's production of an artistic genre of pictorial metaphor of self is described.
openaire +1 more source
Pictorial Representation and Metaphor in Visual Language Design
Journal of Visual Languages & Computing, 2001Abstract This paper reports the results of seven different experiments, assessing the benefit that users gain from the inclusion of pictorial features such as pictorial metaphor, visual mnemonics or support for visual imagery in visual languages.
openaire +1 more source
The identification of target and source in pictorial metaphors
Journal of Pragmatics, 2002Abstract Lakoff and Johnson's dictum that “metaphor is primarily a matter of thought and action and only derivatively a matter of language” (1980: 153) has given rise to numerous studies investigating how metaphors' verbal manifestations relate to their cognitive origins.
openaire +2 more sources