Results 281 to 290 of about 45,426 (300)

10. Pictorial and Multimodal Metaphor

2016
openaire   +1 more source

Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising

International Journal of Advertising, 2019
Matthew Peterson
exaly  

A tale of passion: New insights into entrepreneurship from a parenthood metaphor

Journal of Business Venturing, 2005
Melissa S Cardon, Charlene Zietsma
exaly  

Pictorial metaphor in commercial advertising

1997
openaire   +1 more source

Mapping the brain's metaphor circuitry: metaphorical thought in everyday reason

Frontiers in Human Neuroscience, 2014
George Lakoff
exaly  

How Linguistic Metaphor Scaffolds Reasoning

Trends in Cognitive Sciences, 2017
Paul H Thibodeau, Rose K Hendricks, Lera Boroditsky   +2 more
exaly  

Beyond Compare: Metaphor In Organization Theory

Academy of Management Review, 2005
exaly  

Towards a theory of pictorial metaphor

2002
openaire   +1 more source

Managerial and Organizational Communication in Terms of the Conduit Metaphor

Academy of Management Review, 1984
exaly  

Roosters, robins, and alarm clocks: Aptness and conventionality in metaphor comprehension

Journal of Memory and Language, 2006
Lara L Jones, Zachary Estes
exaly