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2022
Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e ...
Mihalis Kavaratzis, Magdalena Florek
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Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e ...
Mihalis Kavaratzis, Magdalena Florek
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Place Branding and Public Diplomacy, 2016
This study examines the perceptions of place brand developers when they are involved in place brand development. This work is focused on three issues: brand identity, brand architecture, and the possible neutrality of place brand developers regarding the territory identities.
Francisco J. Sarabia-Sanchez +1 more
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This study examines the perceptions of place brand developers when they are involved in place brand development. This work is focused on three issues: brand identity, brand architecture, and the possible neutrality of place brand developers regarding the territory identities.
Francisco J. Sarabia-Sanchez +1 more
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2013brand . brand ,
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2021
This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical perspectives, strategies, and ways in which brands are built in the socio-cultural environment by their stakeholders or their legal owners and the valences of the
Victor Alexandru Briciu, Arabela Briciu
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This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical perspectives, strategies, and ways in which brands are built in the socio-cultural environment by their stakeholders or their legal owners and the valences of the
Victor Alexandru Briciu, Arabela Briciu
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2013
In spite of the long history of places promoting their virtues to visitors, commentators and investors, the concept of place branding is relatively new. In this context, the idea that there should already be a “beyond” might seem hasty. However, we will argue in this chapter that much place branding as it has been practiced has really been place ...
Nicholas Ind, Erling Dokk Holm
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In spite of the long history of places promoting their virtues to visitors, commentators and investors, the concept of place branding is relatively new. In this context, the idea that there should already be a “beyond” might seem hasty. However, we will argue in this chapter that much place branding as it has been practiced has really been place ...
Nicholas Ind, Erling Dokk Holm
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Place branding and place narratives
2017This chapter discusses the potential of narratives in facilitating community engagement through a participative place branding process. Narrative is an important mode through which people construct reality and as such narrative is also implicated in the formation of place.
Lichrou, Maria +3 more
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2021
What is a brand, what is place branding? These questions might seem easy to answer, but they really are not, as there exist many different interpretations of the terms. While there is no “exact” definition (and academics love to come up with new concepts all the time), I know from my conversations with practitioners that they tend to find some more ...
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What is a brand, what is place branding? These questions might seem easy to answer, but they really are not, as there exist many different interpretations of the terms. While there is no “exact” definition (and academics love to come up with new concepts all the time), I know from my conversations with practitioners that they tend to find some more ...
openaire +1 more source
Co-branding public place brands: towards an alternative approach to place branding
Place Branding and Public Diplomacy, 2018Contrary to the traditional understanding of place branding inspired by product, service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands.
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